Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended
	Mar. 31, 2012	Mar. 31, 2011
Income Statement [Abstract]
Net revenue	$ 8,767,149	$ 11,793,495
Cost of revenue:
Affiliate expenses	4,505,699	5,741,766
Data Acquitision	779,975	621,764
Merchant processing fees and product costs	62,077	7,936
Cost of revenue	5,347,751	6,371,466
Gross profit	3,419,398	5,422,029
Operating expenses:
Search costs	1,843,057	2,493,479
Compensation and telemarketing	1,296,565	2,672,277
Selling, general and administrative	1,985,463	1,435,166
Total operating expenses	5,125,085	6,600,922
Operating loss	(1,705,687)	(1,178,893)
Other income (expense):
Litigation settlements		374,800
Interest expense, net	(166,701)	(96,669)
Other expenses, net	(166,701)	(471,469)
Loss from continuing operations before taxes	(1,872,388)	(1,650,362)
Income tax expense
Net loss from continuing operations	(1,872,388)	(1,650,362)
Income (loss) from discontinued operations net of tax expense	(1,709)	257,136
Net loss	(1,874,097)	(1,393,226)
Other comprehensive income:
Foreign currency revaluation	5,156
Total comprehensive loss	$ (1,868,941)	$ (1,393,226)
Per common share data: Basic and Diluted
Net loss from continuing operations	$ (0.13)	$ (0.19)
Net income from discontinued operations	$ 0.00	$ 0.03
Net loss	$ (0.13)	$ (0.16)
Weighted average shares (basic and diluted)	14,431,201	8,558,790