CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010
Consolidated Statements Of Operations
Net revenue	$ 35,819,996	$ 48,969,847
Cost of revenue:
Affiliate expenses	18,130,731	26,817,621
Data Acquitision	2,644,779	2,335,313
Merchant processing fees and product costs	56,249	102,376
Cost of revenue	20,831,759	29,255,310
Gross profit	14,988,237	19,714,537
Operating expenses:
Search costs	7,446,116	5,418,099
Compensation and telemarketing	7,670,869	10,356,682
Selling, general and administrative	5,567,103	7,627,703
Total operating expenses	20,684,088	23,402,484
Operating loss	(5,695,851)	(3,687,947)
Other income (expense):
Interest income	4,990	4,721
Interest expense	(335,870)	(564,001)
Litigation settlements	(374,800)	0
Loss on sale of assets	(193,133)	0
Impairment of assets	(2,630,967)	(400,000)
Other income	0	11,843
Other expenses, net	(3,529,780)	(947,437)
Loss from continuing operations before taxes on income	(9,225,631)	(4,635,384)
Income tax expense	(7,876)	(2,642)
Net loss from continuing operations	(9,233,507)	(4,638,026)
Income (loss) from discontinued operations net of tax expense	257,136	(368,223)
Net loss	$ (8,976,371)	$ (5,006,249)
Per common share data: Basic and Diluted
Loss from continuing operations	$ (0.99)	$ (0.55)
Income (loss) from discontinued operations	$ 0.03	$ (0.04)
Net loss	$ (0.96)	$ (0.59)
Weighted average shares (basic and diluted)	9,364,038	8,496,284