Segment Analysis

12 Months Ended

Dec. 31, 2011

Notes to Financial Statements

Note 16 - Segment Analysis

We are an Internet marketing services business separated into two reporting segments: performance marketing and web properties. The performance marketing segment includes both the technologies and networks required to facilitate business to business transactions. The web properties segment includes both the products and websites required to market to consumers online, a lead generation business and data collection and distribution.

Listed below is a presentation of the unaudited revenue, gross profit and earnings (loss) before interest, taxes, depreciation and amortization and stock based compensation for all reportable industry segments for the years ended December 31, 2011 and 2010. We currently only track certain assets at the segment level and therefore assets by segment are not presented below. The Corporate category in the “Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Compensation” table consists of corporate expenses not allocated to any segment.

Net Revenue by Industry Segment

	2011					2010
Segment:	Amount		Percent			Amount		Percent
Performance marketing	$	24,251,457		67.7	%	$	35,449,250		72.4	%
Web properties		11,568,539		32.3	%		13,520,597		27.6	%
Total	$	35,819,996		100.0	%	$	48,969,847		100.0	%

 Gross Profit by Industry Segment

Segment:	2011		2010
Performance marketing	$	6,092,315	$	8,562,958
Web properties		8,895,922		11,151,579
Total	$	14,988,237	$	19,714,537

Earnings (Loss) before Stock-Based Compensation, Interest, Taxes, Depreciation and Amortization and Impairment Charges by Industry Segment

Segment:	2011			2010
Performance marketing	$	3,511,387		$	6,443,806
Web properties		(42,609	)		2,764,050
Corporate		(3,738,507	)		(7,426,447	)
Total	$	(269,729	)	$	1,781,409