inuv_8k.htm

0001354488-11-004902.txt : 20111208 0001354488-11-004902.hdr.sgml : 20111208 20111208144111 ACCESSION NUMBER: 0001354488-11-004902 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20111208 ITEM INFORMATION: Other Events ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20111208 DATE AS OF CHANGE: 20111208 FILER: COMPANY DATA: COMPANY CONFORMED NAME: INUVO, INC. CENTRAL INDEX KEY: 0000829323 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] IRS NUMBER: 870450450 STATE OF INCORPORATION: NV FISCAL YEAR END: 1210 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-32442 FILM NUMBER: 111250638 BUSINESS ADDRESS: STREET 1: 15550 LIGHTWAVE DRIVE STREET 2: THIRD FLOOR CITY: CLEARWATER STATE: FL ZIP: 33761 BUSINESS PHONE: 727-324-0046 MAIL ADDRESS: STREET 1: 15550 LIGHTWAVE DRIVE STREET 2: THIRD FLOOR CITY: CLEARWATER STATE: FL ZIP: 33761 FORMER COMPANY: FORMER CONFORMED NAME: KOWABUNGA! INC. DATE OF NAME CHANGE: 20081106 FORMER COMPANY: FORMER CONFORMED NAME: THINK PARTNERSHIP INC DATE OF NAME CHANGE: 20060315 FORMER COMPANY: FORMER CONFORMED NAME: CGI HOLDING CORP DATE OF NAME CHANGE: 19980501 8-K 1 inuv_8k.htm CURRENT REPORT inuv_8k.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) December 8, 2011

INUVO, INC.

(Exact name of registrant as specified in its charter)

Nevada	001-32442	87-0450450
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)

15550 Lightwave Drive, Suite 300, Clearwater, FL	33760
(Address of principal executive offices)	(Zip Code)

Registrant's telephone number, including area code

727-324-0046

not applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 7.01 Regulation FD Disclosure.

On December 8, 2011 Inuvo, Inc. issued a press release announcing the completion of an analysis of consumer shopping trends. A copy of this press release is included as Exhibit 99.1 to this report.

Pursuant to General Instruction B.2 of Form 8-K, the information in this Item 7.01 of Form 8-K, including Exhibit 99.1, is being furnished and shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934 or otherwise be subject to the liabilities of that section, nor is it incorporated by reference into any filing of Inuvo, Inc. under the Securities Act of 1933 or the Securities Exchange Act of 1934, whether made before or after the date hereof, regardless of any general incorporation language in such filing.

Item 9.01 Financial Statements and Exhibits.

Exhibit No.		Description

99.1		Press release dated December 8, 2011.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	INUVO, INC.

Date: December 8, 2011	By:	/s/ Wallace Ruiz
		Wallace Ruiz, Chief Financial Officer

EX-99.1 2 inuv_ex991.htm PRESS RELEASE inuv_ex991.htm

EXHIBIT 99.1

Inuvo and Vertro Analyze BargainMatch-Powered

ALOT Rewards Results to Understand Holiday Shopping Trends

CLEARWATER, Fla. -- December 8, 2011 - Inuvo®, Inc. (NYSE Amex: INUV), an online marketing technology and services company, in concert with its potential acquisition partner Vertro™ (NASDAQ: VTRO), has completed an analysis of consumer shopping trends this holiday season.

The companies compiled data for the study from over 20,000 users of their recently launched ALOT™ Rewards App. The App, powered by BargainMatch®, is available exclusively to the ALOT AppBar users in the US.

In the last half of November, these consumers made over 4,000 retail purchases, totaling over $325,000, with the average purchase price in excess of $80. Using this data, the companies analyzed consumer shopping behaviors and compared this to traditional expectations. The analysis provided a number of enlightening surprises.

In years prior, the online shopping season traditionally begins on Cyber Monday, after the Thanksgiving holiday. This year however, the online shopping season began in the early hours of Thanksgiving Day and continued well into the evening. Surprisingly, Thanksgiving was the third largest shopping day after Black Friday and Cyber Monday. And while Cyber Monday is the busiest online day overall, Thanksgiving night saw more shoppers staying active until midnight than even Cyber Monday.

Consumers were snapping up their favorite products from BargainMatch's over 1,900 participating merchants clicking to visit stores over 200,000 times the week of Thanksgiving through Cyber Monday. A review of the sales data collected suggests consumers were slightly more interested in gadgets and games on Black Friday and flocked both to broad interest merchants and online only merchants on Monday. Several top electronics online merchants actually saw drops in traffic between Friday and Monday, while the largest “click and mortar” stores (which have both a physical and an online retail presence) jumped by more than 15% in traffic during this time.

Prior to the beginning of the holiday shopping season, Inuvo and Vertro partnered to update the ALOT Rewards App in an effort to create an even better user experience. Based on analysis of user behavior, the App was adapted from its previous version, culminating in a final version which was released to consumers on November 17.

Inuvo’s BargainMatch technology, used on its own BargainMatch.com site, as well as its partner sites, improves the manner in which consumers can informatively engage in the shopping experience. Opportunities are proactively brought to the attention of the consumer, alerting them to deals they were unaware existed.

Inuvo and Vertro remain excited about the potential of this application within the ALOT AppBar and see the potential for an even tighter integration of the products following the close of the acquisition, which is expected in the first quarter of 2012.

About Inuvo and BargainMatch

Inuvo®, Inc. (NYSE Amex: INUV), is an online technology and services company specialized in driving clicks, leads and sales through targeting that utilizes unique data and sophisticated analytics. BargainMatch®, www.bargainmatch.com, is an Inuvo owned-and-operated online shopping site, allowing users to comparison shop and earn cash back from over 1,900 of the web’s top retailers. BargainMatch.com is powered by the Inuvo application, BargainMatch, which allows website publishers to integrate a private-label shopping experience directly into their website to build loyalty, drive traffic, or to support a not-for-profit cause.

To find out more about how you can work with Inuvo or BargainMatch, please visit http://www.inuvo.com.

Contact

Inuvo, Inc.

Wally Ruiz, 727-324-0176

Chief Financial Officer

wallace.ruiz@inuvo.com

Investor Relations

Alliance Advisors, LLC.

Thomas Walsh, 212-398-3486

twalsh@allianceadvisors.ne