inuv_425.htm

Filed by Inuvo, Inc.

Pursuant to Rule 425 under the Securities Act of 1933

Subject Company: Vertro, Inc.

Commission File No.: 000-30428

The following is an investor presentation given by Inuvo, Inc. on December 1, 2011.

This Presentation Can be Viewed in Real Time at:
www.inuvo.com/richardhowe

Forward-looking
Statements

Certain statements in this presentation relating to Inuvo®, Inc. (“Inuvo”) or Vertro, Inc (“Vertro”) contain
forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, and Section
21E of the Securities Exchange Act of 1934. All forward-looking statements included in this presentation
are based on information available to Vertro and Inuvo as of the date hereof and Vertro and Inuvo
assume no obligation to update any forward-looking statements. These forward-looking statements are
not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of
which are beyond our control and difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements, including, without limitation, statements
made with respect to expectations with respect to the strategy, markets, synergies, costs, efficiencies, and
other anticipated financial impacts of the proposed transaction; the combined company’s plans,
objectives, expectations, and intentions with respect to future operations; approval of the proposed
transaction by stockholders of Inuvo and Vertro; the satisfaction of closing conditions to the proposed
transaction and the timing of the proposed transaction. All forward-looking statements involve significant
risks and uncertainties that could cause actual results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of Inuvo and Vertro and are difficult to predict.
Examples of such risks and uncertainties include, but are not limited to, the possibility that the proposed
transaction is delayed or does not close, including due to the failure to receive required stockholder
approvals, the taking of governmental action (including the passage of legislation) to block the transaction,
or the failure to satisfy other closing conditions, and the possibility of adverse publicity or litigation,
including an adverse outcome thereof and the costs and expenses associated therewith. Additional key
risks are described in the filings made by each of Inuvo and Vertro filed with the U.S. Securities and
Exchange Commission, including their respective Form 10-Ks for the year ended December 31, 2010, and
Form 10-Qs for quarters ended March 31, 2011 and June 30, 2011.

Connecting Advertisers,

Publishers & Consumers

Inuvo, Inc. inuvo.com (NYSE Amex: INUV)

143 VARICK STREET • NEW YORK, NY • 10013

15550 LIGHTWAVE DRIVE • CLEARWATER, FL• 33760

Combined Revenue Run Rate: $58M Q3 annualized

• INUV: Public Internet marketing
technology & services company.

• Addressing online markets $34B
in size growing at 15% CAGR.

• Recently announced Vertro
acquisition.

• 100% stock deal with 1.546
shares per Vertro exchange

• Q3 annualized, combined
revenue run rate of $58 million

• $2.4 million in annual operating
synergies as a result of merger.

• Merger closed late Q4 or early
Q1 2012.

Headlines:

A Network of Third
Party Websites

Browser based

Consumer Applications

Advertiser
Relationships

Shopping

Local

Daily Deals

The Inuvo Platform
(Ad Server)

Merged Company has 3 Businesses

» Connecting advertisers, publishers, consumers

Consumer Applications

» Product/Coupon/Deal alerts for consumers

Consumer Applications

» Product/Coupon/Deal alerts for consumers

Consumer Applications

» Custom toolbars with embedded applications

Consumer Applications

» Favorite Apps are easily added to the AppBar

Serving Ads into Over 25,000 Pages
» Income from clicks and product sales commissions

Advertisers

Ads/
Offers

Traffic/
Leads

1000Dail
y

Deals

1900 CashBack

Merchants

>100,000 Ads

>15M / Month

Clicks

Serving Ads to O/O Properties
» Daily Deals & Product Shopping with CashBack

Advertisers

O/O Websites

Ads/
Offers

Traffic/
Leads

1000Dail
y

Deals

1900 CashBack

Merchants

>100,000 Ads

>3.5M /Month

Unique Visitors

Inuvo O/O Web Properties

» O/O properties increase share of ad revenue

BargainMatch™, Yellowise™ and
Kowabunga® are our web properties.

By owning various web properties,
Inuvo has more flexibility to control
traffic and optimize advertising
revenue across PPC and cost-per-
action (CPA).

Inuvo also has the opportunity to
experiment with technology designed
to increase return-on-investment for
all constituents.

Yellowise.com, BargainMatch.com
and Kowabunga.com get their Ad’s
from the Inuvo Platform.

Combined Revenue ($MM)

Adjusted EBITDA ($MM)

Disclosures from the S4

» Refer to the S4 for explanations

2011 Q3 Annualized

Inuvo 2012 from S4

• 2012 Revenue and EBITDA as represented in the S4, 2011 Q3 annualized EBITDA excludes merger closing costs

• Refer to the actual filing for explanations

Vertro 2012 from S4

Investor Summary

• Growing markets

• Search, Affiliate, Local Deals and Consumer Applications forecasted @ 15% CAGR.

• Exciting growth potential

• Vertro acquisition provides scale and distribution for Inuvo consumer products.

• New Apps designed to create more revenue per user:

• Operational savings of approximately $2.4 million annually

• Inuvo / Vertro combined trading below peer group averages.

• Company focused on expansion

• Larger company positioned to accelerate innovative opportunities

• Concentration on core ad platform

• Risk associated with poorer performing assets removed

• Making technology investments in new online markets

How to Contact Us

Investor Relations

Alliance Advisors

Alan Sheinwald, President

(914) 669-0222

asheinwald@allianceadvisors.net

Inuvo, Inc.
15550 Lightwave Drive
Clearwater, FL 33760
http://www.inuvo.com

Richard Howe, CEO & President

(727) 324-0046

richard.howe@inuvo.com

Vertro, Inc.
143 Varick Street
New York, NY 10013
http://www.vertro.com

Peter Corrao, CEO & President

(212) 231-2000

peter.corrao@vertro.com

• The completion of the merger is conditioned upon, among other conditions, registration
of the shares issued to Vertro stockholders on a Registration Statement on Form S-4,
approval from stockholders of Vertro and Inuvo, approval of NYSE Amex and other
customary closing conditions. As a result, the merger may not be consummated. The
two companies’ respective stockholders are expected to vote on the merger agreement
and the merger, among other things, at stockholder meetings expected to be held in the
fourth quarter of 2011 or the first quarter of 2012. Assuming approval of the transaction
by the respective stockholders, and the satisfaction of all closing conditions, it is expect
that the transaction will close immediately following the stockholder meetings.

• America’s Growth Capital has served as financial advisor to Vertro, and Craig-Hallum
Capital Group, LLC has served as financial advisor to Inuvo.

Transaction Notes

Important Information for

Investors and Stockholders

This communication does not constitute an offer to sell or the solicitation of an offer to buy any
securities or a solicitation of any vote or approval. The proposed merger transaction between Inuvo
and Vertro will be submitted to the respective stockholders of Vertro and Inuvo for their
consideration. Inuvo has filed with the Securities and Exchange Commission ("SEC") a registration
statement on Form S-4 that includes a joint proxy statement of Inuvo and Vertro and also constitutes
a prospectus of Inuvo. Inuvo and Vertro will mail the joint proxy statement/prospectus to their
respective stockholders. Inuvo and Vertro also plan to file other documents with the SEC regarding
the proposed transaction. INVESTORS AND SECURITY HOLDERS OF VERTRO AND INUVO
ARE URGED TO READ THE JOINT PROXY STATEMENT/PROSPECTUS AND OTHER
RELEVANT DOCUMENTS THAT WILL BE FILED WITH THE SEC CAREFULLY AND IN THEIR
ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT
INFORMATION ABOUT THE PROPOSED TRANSACTION. Investors and stockholders may obtain
free copies of the joint proxy statement/prospectus and other documents containing important
information about Inuvo and Vertro through the website maintained by the SEC at www.sec.gov.
Inuvo and Vertro make available free of charge at www.inuvo,com and www.vertro.com,
respectively (in the “Investors - Filings” and “Financial Information - SEC Filings” sections,
respectively), copies of materials they file with, or furnish to, the SEC, or investors and stockholders
may contact INUVO at (727) 324-0211 or Vertro at (646) 253-0606 to receive copies of such
documents.

Inuvo, Vertro, and certain of their respective directors and executive officers and certain
other members of management and employees may be deemed to be participants in
the solicitation of proxies from the stockholders of Vertro and Inuvo in connection with
the proposed transaction. Information about the directors and executive officers of
Inuvo is set forth in its proxy statement for its 2011 annual meeting of stockholders,
which was filed with the SEC on May 2, 2011. Information about the directors and
executive officers of Vertro is set forth in its proxy statement for its 2011 annual meeting
of stockholders, which was filed with the SEC on April 29, 2011. These documents can
be obtained free of charge from the sources indicated above. Other information
regarding the participants in the proxy solicitation and a description of their direct and
indirect interests, by security holdings or otherwise, will be contained in the joint proxy
statement/prospectus and other relevant materials to be filed with the SEC when they
become available.

Participants in the

Merger Solicitation