Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010
Income Statement [Abstract]
Net revenue	$ 8,203,116	$ 14,270,285	$ 29,209,646	$ 34,974,369
Cost of revenue:
Affiliate expenses	3,922,166	7,861,565	14,090,378	19,572,820
Data Acquitision	660,738	564,724	1,859,999	1,739,497
Merchant processing fees and product costs	53,004	27,845	155,810	86,520
Cost of revenue	4,635,908	8,454,134	16,106,187	21,398,837
Gross profit	3,567,208	5,816,151	13,103,459	13,575,532
Operating expenses:
Search costs	1,959,042	1,705,124	6,749,115	3,059,407
Compensation and telemarketing	1,481,007	2,525,672	6,367,437	7,808,735
Selling, general and administrative	1,363,385	1,785,609	4,018,959	5,707,928
Total operating expenses	4,803,434	6,016,405	17,135,511	16,576,070
Operating loss	(1,236,226)	(200,254)	(4,032,052)	(3,000,538)
Other income (expense):
Loss on Litigation settlement	0	0	(374,800)	0
Write-down of note receivable and capitalized development costs	(78,361)	0	(179,106)
Interest income		1,693		2,331
Interest expense	(53,169)	(133,257)	(263,437)	(446,354)
Other income (expense)	0	13,134	0	13,134
Other expenses, net	(131,530)	(120,123)	(817,343)	(430,889)
Loss from continuing operations before taxes	(1,367,756)	(320,377)	(4,849,395)	(3,431,427)
Income tax expense	(141)	(1,760)	(141)	(2,642)
Net loss from continuing operations	(1,367,897)	(322,137)	(4,849,536)	(3,434,069)
Net income from discontinued operations	0	(1,910,302)	257,136	(890,252)
Net loss	$ (1,367,897)	$ (2,232,439)	$ (4,592,400)	$ (4,324,321)
Per common share data: Basic and Diluted
Net loss from continuing operations	$ (0.14)	$ (0.04)	$ (0.53)	$ (0.04)
Loss from discontinued operations	$ 0.00	$ (0.22)	$ 0.03	$ (0.11)
Net loss	$ (0.14)	$ (0.26)	$ (0.50)	$ (0.51)
Weighted average shares (basic and diluted)	10,035,791	8,521,780	9,137,659	8,475,377