Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
Net revenue	$ 9,213,037	$ 11,365,874	$ 21,006,530	$ 20,704,080
Cost of revenue:
Affiliate expenses	4,426,446	6,564,405	10,168,212	11,711,257
Data Acquitision	627,535	580,495	1,199,261	1,174,774
Merchant processing fees and product costs	44,832	21,844	102,804	58,676
Cost of revenue	5,098,813	7,166,744	11,470,277	12,944,706
Gross profit	4,114,224	4,199,130	9,536,253	7,759,374
Operating expenses:
Search costs	2,296,595	861,112	4,790,073	1,354,283
Compensation and telemarketing	2,336,656	2,453,286	5,011,430	5,283,063
Selling, general and administrative	1,097,888	1,879,020	2,530,558	3,922,321
Total operating expenses	5,731,139	5,193,418	12,332,061	10,559,667
Operating loss	(1,616,915)	(994,288)	(2,795,808)	(2,800,293)
Other income (expense):
Loss on Litigation settlement	0	0	(374,800)	0
Loss on write-off of note receivable	(100,745)	0	(100,745)	0
Interest income	2,144	0	4,638	638
Interest expense	(115,744)	(150,509)	(214,907)	(311,403)
Other expenses, net	(214,345)	(150,509)	(685,814)	(310,765)
Loss from continuing operations before taxes	(1,831,260)	(1,144,797)	(3,481,622)	(3,111,058)
Income tax expense	0	(795)	0	(882)
Net loss from continuing operations	(1,831,260)	(1,145,592)	(3,481,622)	(3,111,940)
Net income from discontinued operations	0	84,940	257,136	1,020,053
Net loss	$ (1,831,260)	$ (1,060,652)	$ (3,224,486)	$ (2,091,887)
Per common share data: Basic and Diluted
Net loss from continuing operations	$ (0.21)	$ (0.14)	$ (0.40)	$ (0.37)
Loss from discontinued operations	$ 0	$ 0.01	$ 0.03	$ 0.12
Net loss	$ (0.21)	$ (0.13)	$ (0.37)	$ (0.25)
Weighted average shares (basic and diluted)	8,805,132	84,597,059	8,681,150	84,517,911