Segment Analysis

6 Months Ended

Jun. 30, 2011

Segment Analysis

Note 13 - Segment Analysis

In 2011, management reorganized our operations along two new operating segments – Performance Marketing and Web Properties. Prior to 2011, our two segments were classified as Exchange and Direct segments

We are an Internet marketing services business separated into two reporting segments: Performance Marketing and Web Properties. The Performance Marketing Segment includes both the technologies and networks required to facilitate B2B transactions. The Web Properties includes both the products and websites required to market to consumers online including our owned and operated websites, a lead generation business and a data collection and distribution business.

MSA, RESO and iLead (see Note 10) are reported as discontinued operations in our consolidated financial statements for 2011 and 2010.

Listed below is a presentation of net revenue, gross profit and earnings (loss) before interest, taxes, and depreciation and amortization, and stock based payments for all reportable segments for the three and six months ended June 30, 2011 and 2010. We currently only track certain assets at the segment level and therefore assets by segment are not presented below. The Corporate category in the “Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Payments” from continuing operations table consists of corporate expenses not allocated to any segment. Note that the “Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Payments” is not a measure of performance defined in accordance with GAAP.

Net Revenue by Industry Segment

	Three Months Ended June 30				Six Months Ended June 30
	2011		2010		2011		2010
Segment:	Amount	Percent	Amount	Percent	Amount	Percent	Amount	Percent
Performance marketing	$  5,877,362	63.8%	$  8,553,391	75.3%	$ 13,374,678	63.7%	$15,387,072	74.3%
Web properties	3,335,675	36.2%	2,812,483	24.7%	7,631,852	36.3%	5,317,008	25.7%
Total Revenue	$  9,213,037	100.0%	$ 11,365,874	100.0%	$ 21,006,530	100.0%	$20,704,080	100.0%

Gross Profit by Industry Segment

	Three Months Ended June 30		Six Months Ended June 30
Segment:	2011	2010	2011	2010
Performance marketing	$ 1,440,216	$ 1,984,243	$ 3,188,785	$ 3,644,577
Web properties	2,674,008	2,214,887	6,347,468	4,114,797
Total	$ 4,114,224	$ 4,199,130	$ 9,536,253	$ 7,759,374

Earnings (Loss) before Interest, Taxes, Depreciation and Amortization, and Stock Based Payments by Industry Segment

	Three Months Ended June 30						Six Months Ended June 30
Segment:	2011			2010			2011			2010
Performance marketing	$	830,247		$	1,477,689		$	1,844,290		$	2,593,571
Web   properties		(582,227	)		798,034			(236,024	)		1,406,434
Corporate		(581,030	)		(1,778,875	)		(1,739,287	)		(3,863,007	)
Total	$	(333,010	)	$	496,848		$	(131,021	)	$	136,998