CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Income Statement [Abstract]
Net revenue	$ 24,570,588	$ 17,072,189	$ 53,069,433	$ 58,332,859
Cost of revenue	2,274,626	6,782,047	7,833,729	24,717,143
Gross profit	22,295,962	10,290,142	45,235,704	33,615,716
Operating expenses
Marketing costs	17,625,806	8,620,161	36,769,972	26,778,020
Compensation	3,525,943	3,237,414	10,202,200	9,611,011
General and administrative	2,335,295	2,206,119	6,229,069	5,944,027
Total operating expenses	23,487,044	14,063,694	53,201,241	42,333,058
Operating loss	(1,191,082)	(3,773,552)	(7,965,537)	(8,717,342)
Financing (expense), net of interest income	19,852	(13,149)	(37,454)	(11,078)
Other income (expense), net	250	(23,861)	14,668	(401,336)
Net loss	(1,170,980)	(3,810,562)	(7,988,323)	(9,129,756)
Other comprehensive income
Unrealized gain (loss) on marketable securities	0	36,170	84,868	(186,239)
Comprehensive loss	$ (1,170,980)	$ (3,774,392)	$ (7,903,455)	$ (9,315,995)
Per common share data: basic and diluted
Net loss, basic (in usd per share)	$ (0.01)	$ (0.03)	$ (0.06)	$ (0.08)
Net loss, diluted (in usd per share)	$ (0.01)	$ (0.03)	$ (0.06)	$ (0.08)
Weighted average shares
Basic (in shares)	127,381,051	119,995,367	128,793,522	118,838,258
Diluted (in shares)	127,381,051	119,995,367	128,793,522	118,838,258