Intangible Assets and Goodwill (Tables)

9 Months Ended

Sep. 30, 2023

The following is a schedule of intangible assets and goodwill as of September 30, 2023:


	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		Year-to-date Amortization

Customer list, Google	20 years	$	8,820,000	$	(5,108,250)	$	3,711,750	$	330,750
Technology	5 years	3,600,000		(3,600,000)		—		—
Customer list, ReTargeter	5 years	1,931,250		(1,609,375)		321,875		289,687
Customer list, all other	10 years	1,610,000		(1,610,000)		—		—
Brand name, ReTargeter	5 years	643,750		(536,459)		107,291		96,563
Customer relationships	20 years	570,000		(190,000)		380,000		21,375
Trade names, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(12,654,084)	$	4,910,916	$	738,375

Goodwill, total	-	$	9,853,342	$	—	$	9,853,342	$	—

(1) The trade names related to our web properties have an indefinite life, and as such are not amortized.

The following is a schedule of intangible assets and goodwill as of December 31, 2022:


	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		2022 Amortization

Customer list, Google	20 years	$	8,820,000	$	(4,777,500)	$	4,042,500	$	441,000
Technology	5 years	3,600,000		(3,600,000)		—		60,000
Customer list, ReTargeter	5 years	1,931,250		(1,319,688)		611,562		386,250
Customer list, all other	10 years	1,610,000		(1,610,000)		—		26,794
Brand name, ReTargeter	5 years	643,750		(439,896)		203,854		128,750
Customer relationships	20 years	570,000		(168,625)		401,375		28,500
Trade names, web properties	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(11,915,709)	$	5,649,291	$	1,071,294

Goodwill, total		$	9,853,342	$	—	$	9,853,342	$	—

Amortization expense over the next five years and thereafter is as follows: