CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2022	Sep. 30, 2021	Sep. 30, 2022	Sep. 30, 2021
Income Statement [Abstract]
Net revenue	$ 17,072,189	$ 16,841,035	$ 58,332,859	$ 40,094,427
Cost of revenue	6,782,047	3,757,938	24,717,143	7,466,017
Gross profit	10,290,142	13,083,097	33,615,716	32,628,410
Operating expenses
Marketing costs	8,620,161	10,163,006	26,778,020	25,681,930
Compensation	3,237,414	2,840,149	9,611,011	8,458,233
General and administrative	2,206,119	1,824,869	5,944,027	5,226,737
Total operating expenses	14,063,694	14,828,024	42,333,058	39,366,900
Operating loss	(3,773,552)	(1,744,927)	(8,717,342)	(6,738,490)
Financing expense, net	(13,149)	(6,261)	(11,078)	(36,641)
Other income (expense), net	(23,861)	(79,080)	(401,336)	415,468
Net loss	(3,810,562)	(1,830,268)	(9,129,756)	(6,359,663)
Other comprehensive income
Unrealized gain (loss) on marketable securities	36,170	0	(186,239)	0
Comprehensive loss	$ (3,774,392)	$ (1,830,268)	$ (9,315,995)	$ (6,359,663)
Per common share data: Basic and Diluted
Net loss, diluted (in usd per share)	$ (0.03)	$ (0.02)	$ (0.08)	$ (0.05)
Net loss, basic (in usd per share)	$ (0.03)	$ (0.02)	$ (0.08)	$ (0.05)
Weighted average shares
Basic (in shares)	119,995,367	116,645,509	118,838,258	117,230,419
Diluted (in shares)	119,995,367	116,645,509	118,838,258	117,230,419