Summary of Significant Accounting Policies - Summary of Revenue from Products and Services (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2022	Sep. 30, 2021	Sep. 30, 2022	Sep. 30, 2021
Disaggregation of Revenue [Line Items]
Net revenue	$ 17,072,189	$ 16,841,035	$ 58,332,859	$ 40,094,427
Percentage of total revenue	100.00%	100.00%	100.00%	100.00%
ValidClick Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 11,376,654	$ 11,742,855	$ 35,895,754	$ 29,955,169
Percentage of total revenue	66.60%	69.70%	61.50%	74.70%
IntentKey Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 5,695,535	$ 5,098,180	$ 22,437,105	$ 10,139,258
Percentage of total revenue	33.40%	30.30%	38.50%	25.30%