Summary of Significant Accounting Policies - Summary of Revenue from Products and Services (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Disaggregation of Revenue [Line Items]
Net revenue	$ 22,651,305	$ 12,635,583	$ 41,260,672	$ 23,253,392
Percentage of total revenue	100.00%	100.00%	100.00%	100.00%
ValidClick Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 14,022,118	$ 9,727,501	$ 24,519,101	$ 18,212,314
Percentage of total revenue	61.90%	77.00%	59.40%	78.30%
IntentKey Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 8,629,187	$ 2,908,082	$ 16,741,571	$ 5,041,078
Percentage of total revenue	38.10%	23.00%	40.60%	21.70%