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Other Intangible Assets and Goodwill
3 Months Ended
Mar. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Other Intangible Assets and Goodwill Other Intangible Assets and Goodwill
 
The following is a schedule of intangible assets and goodwill as of March 31, 2022:
 TermCarrying
Value
Accumulated Amortization and ImpairmentNet Carrying ValueYear-to-date Amortization
Customer list, Google20 years$8,820,000 $(4,446,750)$4,373,250 $110,250 
Technology5 years3,600,000 (3,600,000)$— 60,000 
Customer list, ReTargeter5 years1,931,250 (1,030,000)$901,250 96,562 
Customer list, all other10 years1,610,000 (1,610,000)$— 26,794 
Brand name, ReTargeter5 years643,750 (343,333)$300,417 32,188 
Customer relationships20 years570,000 (147,251)$422,749 7,125 
Trade names, web properties (1)-390,000 — $390,000 — 
Intangible assets classified as long-term$17,565,000 $(11,177,334)$6,387,666 $332,919 
Goodwill, total-$9,853,342 $— $9,853,342 $— 

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.
Amortization expense over the next five years and thereafter is as follows:
 
2022 (remainder of year)$738,375 
2023984,500 
2024769,917 
2025469,500 
2026469,500 
Thereafter2,565,874 
Total$5,997,666