Accrued Expenses and Other Current Liabilities (Details) - USD ($)	Sep. 30, 2021	Dec. 31, 2020
Payables and Accruals [Abstract]
Accrued marketing costs	$ 4,794,137	$ 3,234,192
Accrued payroll and commission liabilities	593,419	423,373
Accrued expenses and other	450,633	440,578
Accrued taxes	13,696	8,305
Arkansas grant contingency	10,000	60,000
Accrued sales allowance	0	50,000
Total	$ 5,861,885	$ 4,216,448