CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2021	Sep. 30, 2020	Sep. 30, 2021	Sep. 30, 2020
Income Statement [Abstract]
Net revenue	$ 16,841,035	$ 9,214,350	$ 40,094,427	$ 31,737,520
Cost of revenue	3,757,938	1,645,392	7,466,017	6,154,921
Gross profit	13,083,097	7,568,958	32,628,410	25,582,599
Operating expenses
Marketing costs	10,163,006	5,668,707	25,681,930	19,148,925
Compensation	2,840,149	2,462,693	8,458,233	6,925,239
Selling, general and administrative	1,824,869	1,870,258	5,226,737	5,710,221
Total operating expenses	14,828,024	10,001,658	39,366,900	31,784,385
Operating loss	(1,744,927)	(2,432,700)	(6,738,490)	(6,201,786)
Interest expense, net	(6,261)	(26,143)	(36,641)	(251,335)
Other income (expense), net	(79,080)	53,763	415,468	(136,483)
Net loss	$ (1,830,268)	$ (2,405,080)	$ (6,359,663)	$ (6,589,604)
Per common share data
Net loss, basic (in dollars per share)	$ (0.02)	$ (0.03)	$ (0.05)	$ (0.09)
Net loss, diluted (in dollars per share)	$ (0.02)	$ (0.03)	$ (0.05)	$ (0.09)
Weighted average shares
Basic (in shares)	116,645,509	92,110,881	117,230,419	70,652,630
Diluted (in shares)	116,645,509	92,110,881	117,230,419	70,652,630