Other Intangible Assets and Goodwill (Tables)

9 Months Ended

Sep. 30, 2021

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of intangible assets and goodwill as of September 30, 2021:

	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(4,226,250)	$	4,593,750	$	330,750
Technology	5 years	3,600,000		(3,360,000)		$	240,000	540,000
Customer list, ReTargeter	5 years	1,931,250		(836,875)		$	1,094,375	289,688
Customer list, all other	10 years	1,610,000		(1,542,956)		$	67,044	120,753
Brand name, ReTargeter	5 years	643,750		(278,958)		$	364,792	96,563
Customer relationships	20 years	570,000		(133,000)		$	437,000	21,374
Trade names, web properties (1)	—	390,000		—		$	390,000	—
Intangible assets classified as long-term		$	17,565,000	$	(10,378,039)	$	7,186,961	$	1,399,128
Goodwill, total	—	$	9,853,342	$	—	$	9,853,342	$	—

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.

Schedule of Amortization Expense

Amortization expense over the next five years and thereafter is as follows:

 

Remaining 2021	$	466,376
2022	1,071,294
2023	984,500
2024	769,917
2025	469,500
Thereafter	3,035,374
Total	$	6,796,961