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Other Intangible Assets and Goodwill
 9 Months Ended
Sep. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Other Intangible Assets and Goodwill Other Intangible Assets and Goodwill
 
The following is a schedule of intangible assets and goodwill as of September 30, 2021:
 TermCarrying
Value		Accumulated Amortization and ImpairmentNet Carrying ValueYear-to-date Amortization
Customer list, Google20 years$8,820,000 $(4,226,250)$4,593,750 $330,750 
Technology5 years3,600,000 (3,360,000)$240,000 540,000 
Customer list, ReTargeter5 years1,931,250 (836,875)$1,094,375 289,688 
Customer list, all other10 years1,610,000 (1,542,956)$67,044 120,753 
Brand name, ReTargeter5 years643,750 (278,958)$364,792 96,563 
Customer relationships20 years570,000 (133,000)$437,000 21,374 
Trade names, web properties (1)— 390,000 — $390,000 — 
Intangible assets classified as long-term$17,565,000 $(10,378,039)$7,186,961 $1,399,128 
Goodwill, total— $9,853,342 $— $9,853,342 $— 

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.
Amortization expense over the next five years and thereafter is as follows:
 
Remaining 2021$466,376 
20221,071,294 
2023984,500 
2024769,917 
2025469,500 
Thereafter3,035,374 
Total$6,796,961