Intangible Assets and Goodwill

12 Months Ended

Dec. 31, 2020

Goodwill and Intangible Assets Disclosure [Abstract]

The following is a schedule of intangible assets and goodwill as of December 31, 2020:


	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		2020 Amortization

Customer list, Google	20 years	$	8,820,000	$	(3,895,500)	$	4,924,500	$	441,000
Technology	5 years	3,600,000		(2,820,000)		780,000		720,000
Customer list, ReTargeter (2)	5 years	1,931,250		(547,188)		1,384,062		386,250
Customer list, all other	10 years	1,610,000		(1,422,202)		187,798		161,004
Brand name, ReTargeter (2)	5 years	643,750		(182,396)		461,354		128,750
Customer relationships	20 years	570,000		(111,625)		458,375		28,500
Trade names, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(8,978,911)	$	8,586,089	$	1,865,504

Goodwill, total		$	9,853,342	$	—	$	9,853,342	$	—

The following is a schedule of intangible assets and goodwill as of December 31, 2019:


	Term	Carrying Value		Accumulated Amortization		Net Carrying Value		2019 Amortization
Customer list, Google	20 years	$	8,820,000	$	(3,454,500)	$	5,365,500	$	441,000
Technology	5 years	3,600,000		(2,100,000)		1,500,000		720,000
Customer list, ReTargeter (2)	5 years	1,931,250		(160,938)		1,770,312		160,938
Customer list, all other	10 years	1,610,000		(1,261,198)		348,802		161,004
Brand name, ReTargeter (2)	5 years	643,750		(53,646)		590,104		53,646
Customer relationships	20 years	570,000		(83,125)		486,875		28,500
Tradenames, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(7,113,407)	$	10,451,593	$	1,565,088



Goodwill, total		$	9,853,342	$	—	$	9,853,342	$	—

___________

(1)The trade names related to our web properties have an indefinite life, and as such are not amortized.

(2)We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.

Our amortization expense over the next five years and thereafter is as follows:


2021	$	1,865,504
2022	1,071,294
2023	984,500
2024	769,917
2025	469,500
Thereafter	3,035,374
Total	$	8,196,089