Accrued Expenses, Other Current Liabilities and Lease Liabilities (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Payables and Accruals [Abstract]
Accrued marketing costs (TAC)	$ 2,389,201	$ 2,200,014
Accrued expenses and other	1,011,802	1,152,267
Accrued payroll and commission liabilities	226,901	115,707
Arkansas grant contingency	75,000	85,000
Accrued sales allowance	50,000	50,000
Accrued taxes	6,410	11,445
Operating lease liability	301,641	362,130
Financing lease liability	211,285	80,777
Total	$ 4,272,240	$ 4,057,340