Summary of Significant Accounting Policies - Summary of Revenue from Products and Services (Details) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Disaggregation of Revenue [Line Items]
Net revenue	$ 14,932,983	$ 15,464,569
Percentage of total revenue	100.00%	100.00%
Mobile
Disaggregation of Revenue [Line Items]
Net revenue	$ 7,674,981	$ 10,546,622
Desktop
Disaggregation of Revenue [Line Items]
Net revenue	6,887,241	4,594,622
Other
Disaggregation of Revenue [Line Items]
Net revenue	370,761	323,325
ValidClick Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 13,076,990	$ 14,188,025
Percentage of total revenue	87.60%	91.70%
IntentKey Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 1,855,993	$ 1,276,544
Percentage of total revenue	12.40%	8.30%