Organization and Business - Narrative (Details) $ / shares in Units, machine_profile in Millions									3 Months Ended	12 Months Ended
	Apr. 02, 2020 USD ($) $ / shares shares	Mar. 27, 2020 USD ($) $ / shares shares	Mar. 20, 2020 USD ($) $ / shares shares	Mar. 12, 2020 USD ($)	Feb. 28, 2020 USD ($)	Sep. 30, 2019 USD ($)	Sep. 15, 2019 USD ($)	Jun. 20, 2019 USD ($)	Mar. 31, 2020 USD ($) client patent machine_profile	Dec. 31, 2019	Apr. 10, 2020 USD ($)	Nov. 01, 2018
Debt Instrument [Line Items]
Number of clients who collectively manage US digital advertising budgets | client									3
Percentage of all US digital advertising budgets managed by group of clients (more than)									50.00%
Number of machine profiles in database (more than) | machine_profile									500
Number of issued patents | patent									17
Number of pending patents | patent									8
Intangible assets acquired									$ 2,570,000
Change in revenues from prior period									3.40%
Net loss									$ 2,800,000
Depreciation, amortization, and stock-based compensation									$ 1,100,000
Shares authorized amount (in shares) | shares		3,115,001	3,931,428
Sale of stock, price per share (in usd per share) | $ / shares		$ 0.175	$ 0.175
Sale of stock, consideration received on transaction		$ 545,125	$ 688,000
Subsequent Event
Debt Instrument [Line Items]
Shares authorized amount (in shares) | shares	1,400,285
Sale of stock, price per share (in usd per share) | $ / shares	$ 0.175
Sale of stock, consideration received on transaction	$ 245,050
Accounts Receivable | Customer Concentration Risk | Yahoo! and Google
Debt Instrument [Line Items]
Percentage of concentration risk (as percent)									55.00%	60.20%
Line of Credit
Debt Instrument [Line Items]
Stated interest rate									6.75%
Line of Credit
Debt Instrument [Line Items]
Stated interest rate												10.00%
Terminated Merger With Conversion Point Technologies
Debt Instrument [Line Items]
Business acquisition, termination fee paid								$ 2,800,000
Terminated Merger With Conversion Point Technologies | Conversion Point Holdings Inc
Debt Instrument [Line Items]
Face amount								36,000,000
Indebtedness Satisfaction Amount
Debt Instrument [Line Items]
Line of credit facility, fair value of amount outstanding								1,063,288
Business acquisition, termination fee paid								1,063,288
ReTargeter Satisfaction Amount
Debt Instrument [Line Items]
Business acquisition, termination fee paid								1,611,712
Intangible assets acquired								$ 2,570,000
Litigation Fee
Debt Instrument [Line Items]
Business acquisition, termination fee paid						$ 250,000	$ 125,000
Loan And Security Agreement | Hitachi Capital America Corp.
Debt Instrument [Line Items]
Stated interest rate					6.75%
Line of credit facility, maximum borrowing capacity				$ 5,000,000	$ 5,000,000
Percentage of aggregate Eligible Accounts Receivable					90.00%
Percentage of aggregate Unbilled Accounts Receivable					75.00%
Percentage of amount available to borrow under maximum credit commitment					50.00%
Credit Agreement | Western Alliance Bank
Debt Instrument [Line Items]
Extinguishment of debt				$ 2,959,573	$ 2,959,573
PPP Loan | Unsecured Debt | Subsequent Event
Debt Instrument [Line Items]
Face amount											$ 1,100,000