Other Intangible Assets and Goodwill (Tables)

3 Months Ended

Mar. 31, 2020

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of intangible assets as of March 31, 2020:

	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(3,564,750)	$	5,255,250	$	110,250
Technology	5 years	3,600,000		(2,280,000)		1,320,000		180,000
Customer list, ReTargeter (2)	5 years	1,931,250		(257,500)		1,673,750		96,563
Customer list, all other	10 years	1,610,000		(1,301,450)		308,550		40,250
Brand name, ReTargeter (2)	5 years	643,750		(85,833)		557,917		32,188
Customer relationships	20 years	570,000		(90,250)		479,750		7,125
Trade names, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(7,579,783)	$	9,985,217	$	466,376
Goodwill, total	-	$	9,853,342	$	—	$	9,853,342	$	—

1.The trade names related to our web properties have an indefinite life, and as such are not amortized.

2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.

Schedule of Amortization Expense

Amortization expense over the next five years and thereafter is as follows:

2020	$	1,399,128
2021	1,865,504
2022	1,071,294
2023	984,500
2023	769,917
Thereafter	3,504,874
Total	$	9,595,217