Other Intangible Assets and Goodwill (Tables)

9 Months Ended

Sep. 30, 2019

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of intangible assets as of September 30, 2019:

	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(3,344,250)	$	5,475,750	$	330,750
Technology	5 years	3,600,000		(1,920,000)		1,680,000		540,000
Customer list, ReTargeter (2)	5 years	1,931,250		—		1,931,250		—
Customer list, all other	10 years	1,610,000		(1,220,947)		389,053		120,753
Brand name, ReTargeter (2)	5 years	643,750		—		643,750		—
Customer relationships	20 years	570,000		(76,000)		494,000		21,375
Trade names, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(6,561,197)	$	11,003,803	$	1,012,878
Goodwill, total	-	$	9,853,342	$	—	$	9,853,342	$	—

1.The trade names related to our web properties have an indefinite life, and as such are not amortized.

2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.

Schedule of Amortization Expense

Amortization expense over the next five years and thereafter is as follows:

2019	$	444,918
2020	1,865,504
2021	1,865,504
2022	1,071,294
2023	984,500
Thereafter	4,382,083
Total	$	10,613,803