XML 25 R9.htm IDEA: XBRL DOCUMENT v3.10.0.1
Other Intangible Assets and Goodwill
9 Months Ended
Sep. 30, 2018
Goodwill and Intangible Assets Disclosure [Abstract]  
Other Intangible Assets and Goodwill Other Intangible Assets and Goodwill
 
The following is a schedule of intangible assets as of September 30, 2018:
Term
Carrying Value Accumulated Amortization  
Net Carrying Value
Year-to-date Amortization
Customer list, Google 20 years$8,820,000 $(2,903,250)$5,916,750 $330,750 
Technology 5 years3,600,000 (1,200,000)2,400,000 540,000 
Customer list, all other 10 years1,610,000 (1,059,943)550,057 120,753 
Customer relationships 20 years570,000 (47,500)522,500 21,375 
Trade names, web properties (1) -390,000 — 390,000 — 
Brand 1 year121,000 (121,000)— 10,083 
Non-competition agreements 1 year69,000 (69,000)— 5,750 
Intangible assets classified as long-term
$15,180,000 $(5,400,693)$9,779,307 $1,028,711 
Goodwill, total 
-
$9,853,342 $— $9,853,342 $— 

(1) The trade names related to our web properties have an indefinite life, and as such are not amortized.
 
Amortization expense over the next five years and thereafter is as follows:
 
2018$337,626 
20191,350,504 
20201,350,504 
20211,350,504 
2022556,294 
Thereafter 4,443,875 
Total $9,389,307