CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Income Statement [Abstract]
Net revenue	$ 16,806,170	$ 20,311,502	$ 56,315,006	$ 55,798,545
Cost of revenue	6,196,057	9,649,295	21,965,955	25,161,761
Gross profit	10,610,113	10,662,207	34,349,051	30,636,784
Operating expenses
Marketing costs (traffic acquisition costs or TAC)	8,285,465	7,161,905	25,025,922	21,122,489
Compensation	1,806,111	2,363,901	6,749,280	7,053,308
Selling, general and administrative	1,859,020	2,025,254	5,968,233	6,308,552
Total operating expenses	11,950,596	11,551,060	37,743,435	34,484,349
Operating loss	(1,340,483)	(888,853)	(3,394,384)	(3,847,565)
Interest expense, net	(101,167)	(97,318)	(296,612)	(212,922)
Loss from continuing operations before taxes	(1,441,650)	(986,171)	(3,690,996)	(4,060,487)
Income tax benefit	0	0	8,625	0
Net loss from continuing operations	(1,441,650)	(986,171)	(3,682,371)	(4,060,487)
Net loss from discontinued operations	0	0	0	(1,109)
Net loss	$ (1,441,650)	$ (986,171)	$ (3,682,371)	$ (4,061,596)
Per common share data: Basic and diluted
Net loss from continuing operations (in usd per share)	$ (0.04)	$ (0.03)	$ (0.12)	$ (0.14)
Net loss from discontinued operations (in usd per share)	0	0	0	0
Net loss (in usd per share)	$ (0.04)	$ (0.03)	$ (0.12)	$ (0.14)
Weighted average shares
Basic (in shares)	32,316,988	28,553,055	30,540,796	28,030,902
Diluted (in shares)	32,316,988	28,553,055	30,540,796	28,030,902