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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) - USD ($)
9 Months Ended
Sep. 30, 2018
Dec. 31, 2017
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Total intangible assets $ 9,389,307  
Year-to-date Amortization 1,028,711  
Intangible assets classified as long-term    
Intangible assets classified as long-term, Carrying Value 15,180,000  
Intangible assets classified as long-term, Accumulated Amortization (5,400,693)  
Net Carrying Value 9,779,307 $ 10,808,018
Goodwill, Impaired, Accumulated Impairment Loss    
Carrying Value 9,853,342  
Net Carrying Value 9,853,342 $ 9,853,342
Trade names, web properties    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Carrying value, indefinite-lived [1] 390,000  
Net carrying value, indefinite-lived [1] $ 390,000  
Customer list, Google    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 20 years  
Carrying Value $ 8,820,000  
Accumulated Amortization (2,903,250)  
Total intangible assets 5,916,750  
Year-to-date Amortization $ 330,750  
Technology    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 5 years  
Carrying Value $ 3,600,000  
Accumulated Amortization (1,200,000)  
Total intangible assets 2,400,000  
Year-to-date Amortization $ 540,000  
Customer list, all other    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 10 years  
Carrying Value $ 1,610,000  
Accumulated Amortization (1,059,943)  
Total intangible assets 550,057  
Year-to-date Amortization $ 120,753  
Customer relationships    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 20 years  
Carrying Value $ 570,000  
Accumulated Amortization (47,500)  
Total intangible assets 522,500  
Year-to-date Amortization $ 21,375  
Brand    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 1 year  
Carrying Value $ 121,000  
Accumulated Amortization (121,000)  
Total intangible assets 0  
Year-to-date Amortization $ 10,083  
Non-competition agreements    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 1 year  
Carrying Value $ 69,000  
Accumulated Amortization (69,000)  
Total intangible assets 0  
Year-to-date Amortization $ 5,750  
[1] The trade names related to our web properties have an indefinite life, and as such are not amortized.