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Organization and Business (Details)
$ / shares in Units, machine_profile in Millions
1 Months Ended 12 Months Ended
Sep. 30, 2017
USD ($)
$ / shares
shares
Dec. 31, 2017
USD ($)
machine_profile
patent
client
Mar. 27, 2017
USD ($)
Dec. 31, 2016
USD ($)
Dec. 09, 2016
USD ($)
Mar. 01, 2012
USD ($)
Organization, Consolidation and Presentation of Financial Statements [Abstract]            
Number of machine profiles in database | machine_profile   500        
Number of machine profiles updated weekly | machine_profile   100        
Number of issued patents | patent   15        
Number of pending patents | patent   8        
Number of clients who collectively manage US digital advertising budgets | client   3        
Percentage of all US digital advertising budgets managed   50.00%        
Debt Instrument [Line Items]            
Long-term debt balance   $ 4,900,000   $ 0    
Common stock repurchased (in shares) | shares 45,900          
Average price per share (in dollars per share) | $ / shares $ 0.98          
Authorized amount (in shares)         $ 500,000  
Bridge Bank, N.A. | Line of Credit | Bridge Bank – Revolving Credit Line - March 1, 2012 | Revolving Credit Facility            
Debt Instrument [Line Items]            
Maximum borrowing capacity     $ 10,000,000     $ 10,000,000
Long-term debt balance   4,900,000        
Remaining borrowing capacity   $ 3,700,000        
Shelf Registration Statement            
Debt Instrument [Line Items]            
Value of shares authorized to offer and sell $ 15,000,000