CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended	9 Months Ended
Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Income Statement [Abstract]
Net revenue	$ 20,311,502	$ 17,485,087	$ 55,798,545	$ 51,864,448
Cost of revenue	9,649,295	5,136,242	25,161,761	13,392,598
Gross profit	10,662,207	12,348,845	30,636,784	38,471,850
Operating expenses
Marketing costs	7,161,905	9,921,395	21,122,489	30,395,472
Compensation	2,363,901	1,650,474	7,053,308	4,973,192
Selling, general and administrative	2,025,254	1,229,177	6,308,552	3,759,225
Total operating expenses	11,551,060	12,801,046	34,484,349	39,127,889
Operating loss	(888,853)	(452,201)	(3,847,565)	(656,039)
Interest expense, net	(97,318)	(25,729)	(212,922)	(71,784)
Loss from continuing operations before taxes	(986,171)	(477,930)	(4,060,487)	(727,823)
Income tax expense	0	43,013	0	91,999
Net loss from continuing operations	(986,171)	(434,917)	(4,060,487)	(635,824)
Net income (loss) from discontinued operations	0	171,844	(1,109)	172,197
Net loss	$ (986,171)	$ (263,073)	$ (4,061,596)	$ (463,627)
Per common share data: Basic and diluted
Net loss from continuing operations (in usd per share)	$ (0.03)	$ (0.02)	$ (0.14)	$ (0.03)
Net income from discontinued operations (in usd per share)	0.00	0.01	0.00	0.01
Net loss (in usd per share)	$ (0.03)	$ (0.01)	$ (0.14)	$ (0.02)
Weighted average shares
Basic (in shares)	28,553,055	24,694,566	28,030,902	24,571,271
Diluted (in shares)	28,553,055	24,694,566	28,030,902	24,571,271

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