Organization and Business - Customer Concentration (Details) - Net Revenue	3 Months Ended	9 Months Ended
Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Yahoo!, OpenX and Google
Concentration Risk [Line Items]
Percentage of concentration risk (as percent)	83.90%	98.60%	86.70%	98.20%
Customer Concentration Risk \| Yahoo!
Concentration Risk [Line Items]
Percentage of concentration risk (as percent)	62.10%	67.30%	68.50%	64.00%
Customer Concentration Risk \| OpenX
Concentration Risk [Line Items]
Percentage of concentration risk (as percent)	12.90%	0.00%	7.40%	0.00%
Customer Concentration Risk \| Google
Concentration Risk [Line Items]
Percentage of concentration risk (as percent)	8.90%	31.30%	10.80%	34.20%

For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 275
-SubTopic 10
-Section 50
-Paragraph 18
-URI http://asc.fasb.org/extlink&oid=84177426&loc=d3e6351-108592

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 20
-URI http://asc.fasb.org/extlink&oid=77997519&loc=d3e13531-108611

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 275
-SubTopic 10
-Section 50
-Paragraph 20
-URI http://asc.fasb.org/extlink&oid=84177426&loc=d3e6404-108592

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 825
-SubTopic 10
-Section 50
-Paragraph 21
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=77997519&loc=d3e13537-108611

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