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Intellectual Property, Number of Pending Patents

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Number of Machine Profiles

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Percentage of Domestic Households Reached Weekly

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Period of Sufficient Liquidity

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Sale of Stock, Shares Authorized Amount

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Number of shares of equity interests issued or issuable to acquire entity.

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Amount of liabilities assumed at the acquisition date.

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For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

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Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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Maximum borrowing capacity under the credit facility without consideration of any current restrictions on the amount that could be borrowed or the amounts currently outstanding under the facility.

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Amount of borrowing capacity currently available under the credit facility (current borrowing capacity less the amount of borrowings outstanding).

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Amount, after unamortized (discount) premium and debt issuance costs, of long-term debt. Includes, but not limited to, notes payable, bonds payable, debentures, mortgage loans and commercial paper. Excludes capital lease obligations.

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Amount of stock repurchase plan authorized.

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Organization and Business (Details) $ / shares in Units, machine_profile in Millions		1 Months Ended		9 Months Ended	12 Months Ended
	Feb. 06, 2017 shares	Sep. 30, 2017 USD ($) $ / shares shares	Feb. 28, 2017 USD ($) shares	Sep. 30, 2017 USD ($) machine_profile patent	Dec. 31, 2016 USD ($)	Mar. 27, 2017 USD ($)	Dec. 09, 2016 USD ($)	Mar. 01, 2012 USD ($)
Debt Instrument [Line Items]
Number of machine profiles in database \| machine_profile				580
Number of machine profiles updated weekly \| machine_profile				180
Percentage of US households touched weekly (as percent)				80.00%
Number of issued patents \| patent				11
Number of pending patents \| patent				8
Total		$ 5,000,000		$ 5,000,000	$ 0
Period of sufficient liquidity				12 months
Common stock repurchased (in shares) \| shares		45,900
Average price per share (in dollars per share) \| $ / shares		$ 0.97
Authorized amount (in shares)							$ 500,000
Shelf Registration Statement
Debt Instrument [Line Items]
Value of shares authorized to offer and sell		$ 15,000,000		$ 15,000,000
Accounts Receivable \| Customer Concentration Risk \| Yahoo!, OpenX and Google
Debt Instrument [Line Items]
Percentage of concentration risk (as percent)				77.10%
Accounts Receivable \| Customer Concentration Risk \| Yahoo! and Google
Debt Instrument [Line Items]
Percentage of concentration risk (as percent)					98.60%
Revolving Credit Facility \| Line of Credit
Debt Instrument [Line Items]
Total		5,000,000		$ 5,000,000
Bridge Bank – Revolving Credit Line - March 1, 2012 \| Bridge Bank, N.A. \| Revolving Credit Facility \| Line of Credit
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity						$ 10,000,000		$ 10,000,000
Total		5,000,000		5,000,000
Remaining borrowing capacity		$ 3,600,000		$ 3,600,000
NetSeer
Debt Instrument [Line Items]
Shares issued in asset purchase agreement (in shares) \| shares	3,529,000		3,529,000
Liabilities assumed			$ 6,800,000