CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016
Income Statement [Abstract]
Net revenue	$ 17,215,862	$ 18,730,449
Cost of revenue	7,891,723	4,285,270
Gross profit	9,324,139	14,445,179
Operating expenses
Marketing costs	6,467,311	11,065,666
Compensation	2,387,711	1,716,880
Selling, general and administrative	2,118,118	1,259,626
Total operating expenses	10,973,140	14,042,172
Operating (loss) income	(1,649,001)	403,007
Interest expense, net	(42,944)	(23,608)
(Loss) income from continuing operations before taxes	(1,691,945)	379,399
Income tax expense	0	(7,235)
Net (loss) income from continuing operations	(1,691,945)	372,164
Net (loss) income from discontinued operations	(1,109)	2,110
Net (loss) income	$ (1,693,054)	$ 374,274
Per common share data: Basic and diluted
Net (loss) income from continuing operations (in usd per share)	$ (0.06)	$ 0.02
Net (loss) income from discontinued operations (in usd per share)	0.00	0.00
Net (loss) income (in usd per share)	$ (0.06)	$ 0.02
Weighted average shares
Basic (in shares)	27,025,763	24,381,497
Diluted (in shares)	27,025,763	24,566,288