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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details)
1 Months Ended 3 Months Ended
May 08, 2015
USD ($)
website
Mar. 31, 2017
USD ($)
Mar. 31, 2017
USD ($)
Dec. 31, 2016
USD ($)
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Net Carrying Value   $ 11,726,278 $ 11,726,278  
Year-to-date Amortization     365,121  
Intangible assets classified as long-term        
Carrying Value   16,587,030 16,587,030  
Accumulated Amortization and Impairment   (4,470,752) (4,470,752)  
Net Carrying Value   12,116,278 12,116,278 $ 8,343,876
Goodwill, Impaired, Accumulated Impairment Loss        
Carrying Value   9,773,842 9,773,842  
Net Carrying Value   9,773,842 9,773,842 $ 5,760,808
Trade names, web properties        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Carrying value, indefinite-lived [1]   390,000 390,000  
Net carrying value, indefinite-lived [1]   390,000 $ 390,000  
Customer list, Google        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term     20 years  
Carrying Value   8,820,000 $ 8,820,000  
Accumulated Amortization and Impairment   (2,241,750) (2,241,750)  
Net Carrying Value   6,578,250 6,578,250  
Year-to-date Amortization     $ 110,250  
Technology, NetSeer        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term     5 years  
Carrying Value   3,600,000 $ 3,600,000  
Accumulated Amortization and Impairment   (120,000) (120,000)  
Net Carrying Value   3,480,000 3,480,000  
Year-to-date Amortization     $ 120,000  
Customer list, all other        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term     10 years  
Carrying Value   1,610,000 $ 1,610,000  
Accumulated Amortization and Impairment   (818,437) (818,437)  
Net Carrying Value   791,563 791,563  
Year-to-date Amortization     $ 40,251  
Trade names, ALOT        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term     5 years  
Carrying Value   960,000 $ 960,000  
Accumulated Amortization and Impairment   (960,000) (960,000)  
Net Carrying Value   0 0  
Year-to-date Amortization     $ 32,000  
Customer Relationships, NetSeer        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term     20 years  
Carrying Value   570,000 $ 570,000  
Accumulated Amortization and Impairment   (4,750) (4,750)  
Net Carrying Value   565,250 565,250  
Year-to-date Amortization     $ 4,750  
Domain websites        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term [2]     5 years  
Carrying Value $ 715,874 447,030 [2] $ 447,030 [2]  
Accumulated Amortization and Impairment [2]   (294,148) (294,148)  
Net Carrying Value [2]   152,882 152,882  
Year-to-date Amortization [2]     $ 26,203  
Goodwill, Impaired, Accumulated Impairment Loss        
Number of finite-lived intangible assets purchased | website 2      
Impairment of finite-lived intangible assets $ 46,000 222,477    
Brand, NetSeer        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term     1 year  
Carrying Value   121,000 $ 121,000  
Accumulated Amortization and Impairment   (20,167) (20,167)  
Net Carrying Value   100,833 100,833  
Year-to-date Amortization     $ 20,167  
Non-Competition Agreements, NetSeer        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term     1 year  
Carrying Value   69,000 $ 69,000  
Accumulated Amortization and Impairment   (11,500) (11,500)  
Net Carrying Value   $ 57,500 57,500  
Year-to-date Amortization     $ 11,500  
[1] The trade names related to our web properties have an indefinite life, and as such are not amortized.
[2] On May 8, 2015, we purchased two domain websites with a fair value of $715,874. In May 2016, the carrying value was adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares. In March 2017, we determined that the seller would not meet the specific performance target for the second year and therefore, we adjusted the carrying value of the intangible asset by $222,477.