XML 44 R31.htm IDEA: XBRL DOCUMENT v3.7.0.1
Organization and Business (Details)
machine_profile in Millions
1 Months Ended 3 Months Ended 12 Months Ended
Feb. 06, 2017
shares
Feb. 28, 2017
USD ($)
shares
Mar. 31, 2017
USD ($)
machine_profile
patent
Mar. 31, 2016
USD ($)
Dec. 31, 2016
segment
Mar. 27, 2017
USD ($)
Mar. 01, 2012
USD ($)
Debt Instrument [Line Items]              
Number of machine profiles in database | machine_profile     800        
Percentage of US households touched weekly     90.00%        
Number of issued patents | patent     11        
Number of pending patents | patent     8        
Number of operating segments | segment         2    
Total     $ 3,600,000 $ 0      
Period of sufficient liquidity     12 months        
Yahoo and Google | Accounts Receivable | Customer Concentration Risk              
Debt Instrument [Line Items]              
Percentage of concentration risk     68.70%   98.60%    
Yahoo and Google | Net Revenue | Customer Concentration Risk              
Debt Instrument [Line Items]              
Percentage of concentration risk     88.30% 97.40%      
Bridge Bank – Revolving Credit Line - March 1, 2012 | Bridge Bank, N.A. | Revolving Credit Facility | Line of Credit              
Debt Instrument [Line Items]              
Line of credit facility, maximum borrowing capacity           $ 10,000,000 $ 10,000,000
Total     $ 3,600,000        
Remaining borrowing capacity     $ 2,900,000        
NetSeer              
Debt Instrument [Line Items]              
Shares issued in asset purchase agreement (in shares) | shares 3,529,000 3,529,000          
Liabilities assumed   $ 6,800,000