Other Intangible Assets and Goodwill (Tables)

3 Months Ended

Mar. 31, 2017

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of intangible assets as of March 31, 2017:

	Term	Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(2,241,750	)	$	6,578,250	$	110,250
Technology, NetSeer	5 years	3,600,000		(120,000		)	3,480,000		120,000
Customer list, all other	10 years	1,610,000		(818,437		)	791,563		40,251
Trade names, ALOT	5 years	960,000		(960,000		)	—		32,000
Customer Relationships, NetSeer	20 years	570,000		(4,750		)	565,250		4,750
Domain websites (2)	5 years	447,030		(294,148		)	152,882		26,203
Trade names, web properties (1)	-	390,000		—			390,000		—
Brand, NetSeer	1 year	121,000		(20,167		)	100,833		20,167
Non-Competition Agreements, NetSeer	1 year	69,000		(11,500		)	57,500		11,500
Intangible assets classified as long-term		$	16,587,030	$	(4,470,752	)	$	12,116,278	$	365,121
Goodwill, total	-	$	9,773,842	$	—		$	9,773,842	$	—

(1) The trade names related to our web properties have an indefinite life, and as such are not amortized.

(2) On May 8, 2015, we purchased two domain websites with a fair value of $715,874. In May 2016, the carrying value was adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares. In March 2017, we determined that the seller would not meet the specific performance target for the second year and therefore, we adjusted the carrying value of the intangible asset by$222,477.

Schedule of Amortization Expense

Amortization expense over the next five years and thereafter is as follows:

2017	$	1,195,851
2018	1,420,301
2019	1,404,468
2020	1,354,985
2021	1,350,504
Thereafter	5,000,169
Total	$	11,726,278