NYSE MKT: INUV
Richard Howe, CEO
Wally Ruiz, CFO
An Advertising Technology
and Digital Publishing
Company
Safe Harbor Statement
This presentation includes or incorporates by reference statements that constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. These statements relate to future events or to our future financial performance, and involve known and
unknown risks, uncertainties and other factors that may cause the Company’s actual results, levels of activity,
performance, or achievements to be materially different from any future results, levels of activity, performance or
achievements expressed or implied by these forward‐looking statements. These statements include, but are not limited to,
information or assumptions about expenses, capital and other expenditures, financing plans, capital structure, cash flow,
liquidity, management’s plans, goals and objectives for future operations and growth. In some cases, you can identify
forward‐looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,”
“believe,” “estimate,” “predict,” “potential,” “continue,” or the negative of these terms or other comparable terminology. You
should not place undue reliance on forward‐looking statements since they involve known and unknown risks, uncertainties
and other factors which are, in some cases, beyond our control and which could cause actual performance or results to
differ materially from those expressed in or suggested by forward-looking statements. These statements are based on the
current expectations or beliefs of the Company’s management and are subject to various known and unknown risks that
could cause actual results to differ materially from those described in the forward-looking statements, including, but not
limited to, product demand, pricing, market acceptance, changing economic conditions, risks in product and technology
development, the effect of the Company's accounting policies, increasing competition, the Company’s ability to integrate
companies and businesses acquired by it and certain other risk factors, including those that are set forth from time to time
in the Company's filings with the United States Securities and Exchange Commission, which may cause the actual results,
performance and achievements of the Company to be materially different from any future results, performance and
achievements implied by such forward-looking statements.
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
• TTM Revenue $72m with Adj. EBITDA of $2.6m
• Fast growing – 20% trailing 24 month CAGR
• Relationships with Yahoo! & Google, Facebook & Microsoft
• Simple Cap Structure – 28.4m fully shares outstanding
• Unique, highly differentiated business model
• $3.6m cash; insiders own > 20%
• AR & CA based, 93 employees
• Net operating Loss carry forward of $78 million
• 2017 Revenue expected $90-$95 million with positive Adj.
EBITDA from operations.
Developing audiences that are of value to advertisers
Who is Inuvo? (NYSE MKT: INUV)
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
An Accomplished Team
Wally Ruiz
Chief Financial
Officer
Experienced technology
executive with previous
CFO roles both public
and private.
Kent Burnett
Director
Former senior
technology, eCommerce
and information
executive at Dillard’s.
Accomplished Engineer
and Board member.
Richard Howe
Chairman/CEO
Proven technology
executive with a
successful track
record building,
merging and/or
selling companies.
Charles Morgan
Lead Director
Built Acxiom from
startup to a
multi- billion dollar
marketing services
industry leader.
Trey Barrett
Chief Operating
Officer
An accomplished and
proven technology
operator / innovator for
companies both
big and small.
Pat Terrell
Director
Managing partner of
Terrell group and
PatRick investments.
Founded and sold Byte
Shops Northwest.
Rick Anderson
Chief Information
Officer
An executive with 30
years experience in IT
management, big data
storage and analysis
and Software as a
Service.
John Pisaris
General Council
Seasoned attorney,
well versed in
corporate law with
multiple Public and
Private company
experiences.
Gordon Cameron
Director
Executive Vice
president Analytics at
PNC bank with
responsibility over 80
billion dollar portfolio.
Strong Historical Revenue Growth
Strategic objective to get to $100M run rate by Q4 – 2017, a 27% CAGR off Q1-2014
Have been and expect to be profitable on Operating Cash basis annually throughout.
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
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$5.0
$10.0
$15.0
$20.0
$25.0
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Mi
lli
o
n
s
of
D
o
llar
s
27% CAGR
Actual Performance (26% CAGR)
Linear Trend Line
Seasonality
Seasonality
Trend Line
$100m Annual
Run Rate
The INUV Strategy
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Advertising Tech (50%) Digital Publishing (50%)
3. Content
Development
2. Publisher
Development
$77B Market
(Forrester Research)
4. Marketing
Development
Advertisers
1. Audience
Development
800 million
records
Women Gamers
Tech Deal Sites
Fiction Sites
SciFi Sites
Women Sites
Serving billions of ads across thousands of domains
A highly differentiated and unique set of technologies and market approach
Building a large audience. INUVO encounters almost every USA online user every week
1. Audience Development (Prospecting)
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Core Concepts
Young women workplace
Websites Demographic
Young women workplace
Computers
Young women workplace
Computers
Gamer
Audience
Billions of Web Pages (sites) Crawled - 800 Million Device Profiles Developed
A Patented (9) proprietary and powerful method for targeting audiences
Relevancy
Strong
Stronger
Strongest
2. Ad Technology Development
A portfolio of products sold to Publishers with a strong combined value proposition
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Emotional and
Engaging ads on
Pictures
• Relevant
• High RPM’s
• Native
• High Viewability
IN-IMAGE
ADS
IN-SLIDE
ADS
Astounding
Monetization for
Photo Galleries
• 100% Fill
• Search & Display
• Incremental Page
Views
• Responsive
High Impact
Adhesive Units
• High Impact
• 100%
Viewability
• High RPM’s
• Brand Safe
IN-VIEW
ADS
IN-VIDEO
ADS
Video
Monetization
• Relevant
• High RPM’s
• Configurable
• Untapped
Exposure
IN-PAGE
ADS
• Relevant
• Native
• Premium
Placement
• New Inventory
Dynamic In-
Content Units
Billions of Ads Served Annually
Millions of Profiles Updated Daily
Multiple Interest Verticals
1. Audience
Development
Health
Entertain
Travel
Auto
Finance
College
Computers
Reusable
Targeting
Information
3. Content Development (Publishing)
Written by Inuvo, marketed by Inuvo and served with ads from Inuvo
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
4. Marketing Development
The ability to develop an audience because of sophisticated marketing technology
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Ad
verti
ses
it
’s Con
ten
t Action Response
$ Spent $ Revenue Collected
(tho
u
sa
n
ds o
f
camp
ai
gn
s)
Analyze results,
automate campaigns
(m
ill
ions
of
p
ag
e vi
ew
s)
Trucks
San Diego
401K
Credit
Wills
College
Computers
1. Audience
Development
Reusable
Targeting
Information
A Strategy That Leverages Digital
Publishing to Develop Ad-Tech and
Ad-Tech to Drive Traffic to Digital
Publishing
Compare Against
Competitors
Inuvo Ad-Tech
3. INUV Websites = Ad-Tech Factory
We design Ad-Units that work for INUV and serve ads sourced by INUV
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Inuvo Ad-Tech
Inuvo Ad-Tech
2. INUV Ad-Tech is Sold to Publishers
Ad-Units that work for INUV will work for Publishers. Each new Publisher adds audience
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
INUV Partner
Bed Bug Ads
Bed Bugs
Consumer Interest
1. Audience Development / Usage
Visits to any INUV website or partner website become ways to use audience data
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
INUV website
Finance Page
Bed Bug Ads
Send Traffic Back to INUV Properties
2. INUV Ad-Tech as Traffic Source
Every page view with INUV ad-tech becomes an opportunity to drive traffic back to INUV
owned websites
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
Sending Visitors to Leading Brands
Every day, INUV sends visitors to thousands of recognizable merchants
Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.
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Information in this presentation is considered Confidential and Proprietary to INUVO and should not be disclosed or shared with others without INUVO’s permission.