CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Income Statement [Abstract]
Net revenue	$ 17,485,087	$ 19,254,052	$ 51,864,448	$ 49,402,809
Cost of revenue	5,136,242	5,876,429	13,392,598	19,038,392
Gross profit	12,348,845	13,377,623	38,471,850	30,364,417
Operating expenses
Marketing costs	9,921,395	10,153,987	30,395,472	21,659,395
Compensation	1,650,474	1,540,730	4,973,192	4,073,240
Selling, general and administrative	1,229,177	1,047,808	3,759,225	3,214,113
Total operating expenses	12,801,046	12,742,525	39,127,889	28,946,748
Operating (loss) income	(452,201)	635,098	(656,039)	1,417,669
Interest expense, net	(25,729)	(23,101)	(71,784)	(111,674)
(Loss) income from continuing operations before taxes	(477,930)	611,997	(727,823)	1,305,995
Income tax benefit	43,013	7,332	91,999	379,085
Net (loss) income from continuing operations	(434,917)	619,329	(635,824)	1,685,080
Net income from discontinued operations	171,844	32,065	172,197	37,632
Net (loss) income	$ (263,073)	$ 651,394	$ (463,627)	$ 1,722,712
Per common share data: Basic and diluted
Net (loss) income from continuing operations (in usd per share)	$ (0.02)	$ 0.03	$ (0.03)	$ 0.07
Net income from discontinued operations (in usd per share)	0.01	0.00	0.01	0.00
Net (loss) income (in usd per share)	$ (0.01)	$ 0.03	$ (0.02)	$ 0.07
Weighted average shares
Basic (in shares)	24,694,566	24,271,895	24,571,271	24,209,667
Diluted (in shares)	24,694,566	24,788,469	24,571,271	24,549,072