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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details)
9 Months Ended
May 08, 2015
USD ($)
website
Sep. 30, 2016
USD ($)
Dec. 31, 2015
USD ($)
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Net Carrying Value   $ 8,184,936  
Year-to-date Amortization   699,648  
Intangible assets classified as long-term      
Carrying Value   12,449,507  
Accumulated Amortization and Impairment   (3,874,571)  
Net Carrying Value   8,574,936 $ 9,320,951
Goodwill, Impaired, Accumulated Impairment Loss      
Carrying Value   5,760,808  
Net Carrying Value   5,760,808 $ 5,760,808
Partner Network      
Goodwill, Impaired, Accumulated Impairment Loss      
Carrying Value   1,776,544  
Net Carrying Value   1,776,544  
Owned and Operated Network      
Goodwill, Impaired, Accumulated Impairment Loss      
Carrying Value   3,984,264  
Net Carrying Value   3,984,264  
Trade names, web properties      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Carrying value, indefinite-lived [1]   390,000  
Net carrying value, indefinite-lived [1]   $ 390,000  
Customer list, Google      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term   20 years  
Carrying Value   $ 8,820,000  
Accumulated Amortization and Impairment   (2,021,250)  
Net Carrying Value   6,798,750  
Year-to-date Amortization   $ 330,750  
Customer list, all other      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term   10 years  
Carrying Value   $ 1,610,000  
Accumulated Amortization and Impairment   (737,935)  
Net Carrying Value   872,065  
Year-to-date Amortization   $ 120,753  
Trade names, ALOT      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term [1]   5 years  
Carrying Value [1]   $ 960,000  
Accumulated Amortization and Impairment [1]   (880,000)  
Net Carrying Value [1]   80,000  
Year-to-date Amortization [1]   $ 144,000  
Domain websites      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term [2]   5 years  
Carrying Value [2] $ 715,874 $ 669,507  
Accumulated Amortization and Impairment [2]   (235,386)  
Net Carrying Value [2]   434,121  
Year-to-date Amortization [2]   $ 104,145  
Goodwill, Impaired, Accumulated Impairment Loss      
Number of finite-lived intangible assets purchased | website 2    
Impairment of finite-lived intangible assets $ 46,000    
[1] We have determined the ALOT trade names should be amortized over five years and the trade names related to our web properties have an indefinite life, and as such are not amortized.
[2] On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7). The carrying value was adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares.