CONSOLIDATED STATEMENTS OF (LOSS) INCOME (Unaudited) - USD ($)	3 Months Ended	6 Months Ended
Jun. 30, 2016	Jun. 30, 2015	Jun. 30, 2016	Jun. 30, 2015
Income Statement [Abstract]
Net revenue	$ 15,648,912	$ 16,727,810	$ 34,379,361	$ 30,148,757
Cost of revenue	3,971,086	7,092,744	8,256,356	13,161,963
Gross profit	11,677,826	9,635,066	26,123,005	16,986,794
Operating expenses
Marketing costs	9,408,411	6,583,262	20,474,077	11,505,408
Compensation	1,577,950	1,341,453	3,322,718	2,532,510
Selling, general and administrative	1,298,310	1,178,539	2,530,048	2,166,305
Total operating expenses	12,284,671	9,103,254	26,326,843	16,204,223
Operating (loss) income	(606,845)	531,812	(203,838)	782,571
Interest expense, net	(22,447)	(37,412)	(46,055)	(88,573)
(Loss) income from continuing operations before taxes	(629,292)	494,400	(249,893)	693,998
Income tax benefit (expense)	56,221	(34,700)	48,986	371,753
Net (loss) income from continuing operations	(573,071)	459,700	(200,907)	1,065,751
Net (loss) income from discontinued operations	(1,757)	(14,692)	353	5,567
Net (loss) income	$ (574,828)	$ 445,008	$ (200,554)	$ 1,071,318
Per common share data: Basic and diluted
Net (loss) income from continuing operations (in usd per share)	$ (0.02)	$ 0.02	$ (0.01)	$ 0.04
Net (loss) income from discontinued operations (in usd per share)	0.00	0.00	0.00	0.00
Net (loss) income (in usd per share)	$ (0.02)	$ 0.02	$ (0.01)	$ 0.04
Weighted average shares
Basic (in shares)	24,567,752	24,268,364	24,474,474	24,178,037
Diluted (in shares)	24,567,752	24,689,110	24,474,474	24,432,837

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