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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details)
6 Months Ended
May 08, 2016
USD ($)
Jun. 30, 2016
USD ($)
Dec. 31, 2015
USD ($)
May 08, 2015
USD ($)
website
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Net Carrying Value   $ 8,415,996    
Year-to-date Amortization   468,588    
Intangible assets classified as long-term        
Carrying Value   12,449,507    
Accumulated Amortization and Impairment   (3,643,511)    
Net Carrying Value   8,805,996 $ 9,320,951  
Goodwill, Impaired, Accumulated Impairment Loss        
Carrying Value   5,760,808    
Net Carrying Value   5,760,808 $ 5,760,808  
Partner Network        
Goodwill, Impaired, Accumulated Impairment Loss        
Carrying Value   1,776,544    
Net Carrying Value   1,776,544    
Owned and Operated Network        
Goodwill, Impaired, Accumulated Impairment Loss        
Carrying Value   3,984,264    
Net Carrying Value   3,984,264    
Trade names, web properties        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Carrying value, indefinite-lived [1]   390,000    
Net carrying value, indefinite-lived [1]   $ 390,000    
Customer list, Google        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term   20 years    
Carrying Value   $ 8,820,000    
Accumulated Amortization and Impairment   (1,911,000)    
Net Carrying Value   6,909,000    
Year-to-date Amortization   $ 220,500    
Customer list, all other        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term   10 years    
Carrying Value   $ 1,610,000    
Accumulated Amortization and Impairment   (697,684)    
Net Carrying Value   912,316    
Year-to-date Amortization   $ 80,502    
Trade names, ALOT        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term [1]   5 years    
Carrying Value [1]   $ 960,000    
Accumulated Amortization and Impairment [1]   (832,000)    
Net Carrying Value [1]   128,000    
Year-to-date Amortization [1]   $ 96,000    
Domain websites        
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]        
Term [2]   5 years    
Carrying Value [2]   $ 669,507   $ 715,874
Accumulated Amortization and Impairment [2]   (202,827)    
Net Carrying Value [2]   466,680    
Year-to-date Amortization [2]   $ 71,586    
Goodwill, Impaired, Accumulated Impairment Loss        
Number of finite-lived intangible assets purchased | website       2
Impairment of Intangible Assets, Finite-lived $ 46,000      
[1] We have determined the ALOT trade names should be amortized over five years and the trade names related to our web properties have an indefinite life, and as such are not amortized.
[2] On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7). The carrying value was adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares.