Other Intangible Assets and Goodwill (Tables)

6 Months Ended

Jun. 30, 2016

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of intangible assets from continuing operations as of June 30, 2016:

	Term	Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(1,911,000	)	$	6,909,000	$	220,500
Customer list, all other	10 years	1,610,000		(697,684		)	912,316		80,502
Trade names, ALOT (1)	5 years	960,000		(832,000		)	128,000		96,000
Domain websites (2)	5 years	669,507		(202,827		)	466,680		71,586
Trade names, web properties (1)	-	390,000		—			390,000		—
Intangible assets classified as long-term		$	12,449,507	$	(3,643,511	)	$	8,805,996	$	468,588
Goodwill, Partner Network		$	1,776,544	$	—		$	1,776,544	$	—
Goodwill, Owned and Operated Network		3,984,264		—			3,984,264		—
Goodwill, total		$	5,760,808	$	—		$	5,760,808	$	—

(1) We have determined the ALOT trade names should be amortized over five years and the trade names related to our web properties have an indefinite life, and as such are not amortized.

(2) On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7). The carrying value was adjusted by approximately $46 thousand to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares.

Schedule of Amortization Expense

Our amortization expense over the next five years and thereafter is as follows:

2016	$	462,120
2017	764,240
2018	732,240
2019	732,240
2020	612,858
Thereafter	5,112,298
Total	$	8,415,996