XML 45 R32.htm IDEA: XBRL DOCUMENT v3.4.0.3
Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details)
3 Months Ended
Mar. 31, 2016
USD ($)
Dec. 31, 2015
USD ($)
May. 08, 2015
USD ($)
website
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Net Carrying Value $ 8,696,657    
Year-to-date Amortization 234,294    
Intangible assets classified as long-term      
Carrying Value 12,495,874    
Accumulated Amortization and Impairment (3,409,217)    
Net Carrying Value 9,086,657 $ 9,320,951  
Goodwill, Impaired, Accumulated Impairment Loss      
Carrying Value 5,760,808    
Net Carrying Value 5,760,808 $ 5,760,808  
Partner Network      
Goodwill, Impaired, Accumulated Impairment Loss      
Carrying Value 1,776,544    
Net Carrying Value 1,776,544    
Owned and Operated Network      
Goodwill, Impaired, Accumulated Impairment Loss      
Carrying Value 3,984,264    
Net Carrying Value 3,984,264    
Trade names, web properties      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Carrying value, indefinite-lived [1] 390,000    
Net carrying value, indefinite-lived [1] $ 390,000    
Customer list, Google      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term 20 years    
Carrying Value $ 8,820,000    
Accumulated Amortization and Impairment (1,800,750)    
Net Carrying Value 7,019,250    
Year-to-date Amortization $ 110,250    
Customer list, all other      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term 10 years    
Carrying Value $ 1,610,000    
Accumulated Amortization and Impairment (657,433)    
Net Carrying Value 952,567    
Year-to-date Amortization $ 40,251    
Trade names, ALOT      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term [1] 5 years    
Carrying Value [1] $ 960,000    
Accumulated Amortization and Impairment [1] (784,000)    
Net Carrying Value [1] 176,000    
Year-to-date Amortization [1] $ 48,000    
Domain websites      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term [2] 5 years    
Carrying Value [2] $ 715,874   $ 715,874
Accumulated Amortization and Impairment [2] (167,034)    
Net Carrying Value [2] 548,840    
Year-to-date Amortization [2] $ 35,793    
Goodwill, Impaired, Accumulated Impairment Loss      
Number of finite-lived intangible assets purchased | website     2
[1] We have determined the ALOT trade names should be amortized over five years and the trade names related to our web properties have an indefinite life, and as such are not amortized.
[2] On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7)