Other Intangible Assets and Goodwill (Tables)

3 Months Ended

Mar. 31, 2016

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of intangible assets from continuing operations as of March 31, 2016:

	Term	Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(1,800,750	)	$	7,019,250	$	110,250
Customer list, all other	10 years	1,610,000		(657,433		)	952,567		40,251
Trade names, ALOT (1)	5 years	960,000		(784,000		)	176,000		48,000
Domain websites (2)	5 years	715,874		(167,034		)	548,840		35,793
Trade names, web properties (1)	-	390,000		—			390,000		—
Intangible assets classified as long-term		$	12,495,874	$	(3,409,217	)	$	9,086,657	$	234,294
Goodwill, Partner Network		$	1,776,544	$	—		$	1,776,544	$	—
Goodwill, Owned and Operated Network		3,984,264		—			3,984,264		—
Goodwill, total		$	5,760,808	$	—		$	5,760,808	$	—

(1) We have determined the ALOT trade names should be amortized over five years and the trade names related to our web properties have an indefinite life, and as such are not amortized.

(2) On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7).

Schedule of Amortization Expense

Our amortization expense over the next five years and thereafter is as follows:

2016	$	702,882
2017	777,176
2018	745,176
2019	745,176
2020	613,949
Thereafter	5,112,298
Total	$	8,696,657