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Notes Payable Narrative (Details) (USD $)
12 Months Ended 0 Months Ended
Dec. 31, 2014
Mar. 01, 2012
Oct. 09, 2014
Dec. 31, 2013
Sep. 30, 2014
Sep. 29, 2014
Debt Instrument [Line Items]            
Long-term Debt $ 3,626,609us-gaap_LongTermDebt     $ 6,143,633us-gaap_LongTermDebt    
Debt instrument, periodic payment 55,555us-gaap_DebtInstrumentPeriodicPaymentPrincipal          
Term Note Payable            
Debt Instrument [Line Items]            
Long-term Debt 1,833,334us-gaap_LongTermDebt
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableToBanksMember
         
Bridge Bank – Term Note Payable - March 1, 2012 | Term Note Payable | Bridge Bank, N.A.            
Debt Instrument [Line Items]            
Debt instrument, face amount   5,000,000us-gaap_DebtInstrumentFaceAmount
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankTermNotePayableMarch12012Member
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableToBanksMember
       
Bridge Bank – Revolving Credit Line - March 1, 2012 | Line of Credit | Bridge Bank, N.A. | Revolving Credit Facility            
Debt Instrument [Line Items]            
Line of credit facility, maximum borrowing capacity   10,000,000us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity
/ us-gaap_CreditFacilityAxis
= us-gaap_RevolvingCreditFacilityMember
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineMarch12012Member
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_LineOfCreditMember
       
Debt instrument, allowable borrowings, percentage of eligible accounts receivable   80.00%inuv_DebtInstrumentAllowableBorrowingsPercentageOfEligibleAccountsReceivable
/ us-gaap_CreditFacilityAxis
= us-gaap_RevolvingCreditFacilityMember
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineMarch12012Member
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_LineOfCreditMember
       
Debt instrument, additional borrowing maximum, over eligible accounts receivable limit   1,000,000inuv_DebtInstrumentAdditionalBorrowingMaximumOverEligibleAccountsReceivableLimit
/ us-gaap_CreditFacilityAxis
= us-gaap_RevolvingCreditFacilityMember
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineMarch12012Member
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_LineOfCreditMember
       
Period for eligible accounts receivable   90 days        
Remaining borrowing capacity 3,100,000us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity
/ us-gaap_CreditFacilityAxis
= us-gaap_RevolvingCreditFacilityMember
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineMarch12012Member
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_LineOfCreditMember
         
Bridge Bank – Term Note Payable - September 10, 2017 | Term Note Payable            
Debt Instrument [Line Items]            
Long-term Debt 1,833,334us-gaap_LongTermDebt
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankTermNotePayableSeptember102017Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableToBanksMember
    2,888,888us-gaap_LongTermDebt
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankTermNotePayableSeptember102017Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableToBanksMember
2,000,000us-gaap_LongTermDebt
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankTermNotePayableSeptember102017Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableToBanksMember
2,000,000us-gaap_LongTermDebt
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankTermNotePayableSeptember102017Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableToBanksMember
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A.            
Debt Instrument [Line Items]            
Debt instrument, ratio trailing month basis, duration     3 months      
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A. | August 2014 and Period Thereafter            
Debt Instrument [Line Items]            
Debt instrument, debt service coverage ratio, minimum     1.75inuv_DebtInstrumentDebtServiceCoverageRatioMinimum
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineSeptember292016Member
/ inuv_FinancialCovenantPeriodAxis
= inuv_August2014andPeriodThereafterMember
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember
     
Bridge Bank – Revolving Credit Line - September 29, 2016 | Line of Credit | Revolving Credit Facility            
Debt Instrument [Line Items]            
Long-term Debt $ 1,793,275us-gaap_LongTermDebt
/ us-gaap_CreditFacilityAxis
= us-gaap_RevolvingCreditFacilityMember
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineSeptember292016Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_LineOfCreditMember
    $ 3,254,745us-gaap_LongTermDebt
/ us-gaap_CreditFacilityAxis
= us-gaap_RevolvingCreditFacilityMember
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineSeptember292016Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_LineOfCreditMember
   
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | August 2014 Through September 2014 Period            
Debt Instrument [Line Items]            
Asset coverage ratio at February 2014     1.25inuv_DebtInstrumentAssetCoverageRatioMinimum
/ us-gaap_DebtInstrumentAxis
= inuv_FifthBusinessFinancingModificationAgreementwithBridgeBankMember
/ inuv_FinancialCovenantPeriodAxis
= inuv_August2014ThroughSeptember2014PeriodMember
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember
     
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | October 2014 Through December 2014 Period            
Debt Instrument [Line Items]            
Asset coverage ratio at February 2014     1.15inuv_DebtInstrumentAssetCoverageRatioMinimum
/ us-gaap_DebtInstrumentAxis
= inuv_FifthBusinessFinancingModificationAgreementwithBridgeBankMember
/ inuv_FinancialCovenantPeriodAxis
= inuv_October2014ThroughDecember2014PeriodMember
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember
     
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | January 2015 and Period Thereafter            
Debt Instrument [Line Items]            
Asset coverage ratio at February 2014     1.25inuv_DebtInstrumentAssetCoverageRatioMinimum
/ us-gaap_DebtInstrumentAxis
= inuv_FifthBusinessFinancingModificationAgreementwithBridgeBankMember
/ inuv_FinancialCovenantPeriodAxis
= inuv_January2015andPeriodThereafterMember
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember