Other Intangible Assets and Goodwill Schedule of Goodwill and Intangible Assets (Details) (USD $)
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12 Months Ended |
Dec. 31, 2014
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Dec. 31, 2013
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Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |
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Carrying Value |
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$ 11,900,000us-gaap_FiniteLivedIntangibleAssetsGross |
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Accumulated Amortization and Impairment |
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(1,575,674)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization |
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Net Carrying Value |
9,140,322us-gaap_FiniteLivedIntangibleAssetsNet |
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10,324,326us-gaap_FiniteLivedIntangibleAssetsNet |
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2014 Amortization |
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814,004us-gaap_AmortizationOfIntangibleAssets |
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Intangible assets classified as current |
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Carrying Value |
19,864,472inuv_FiniteLivedIntangibleAssetsCurrentPortionGross |
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19,864,472inuv_FiniteLivedIntangibleAssetsCurrentPortionGross |
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Accumulated Amortization and Impairment |
(19,864,472)inuv_FiniteLivedIntangibleAssetsCurrentPortionAccumulatedAmortization |
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(19,864,472)inuv_FiniteLivedIntangibleAssetsCurrentPortionAccumulatedAmortization |
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Net Carrying Value |
0inuv_IntangibleAssetsCurrentPortionNetOfAccumulatedAmortization |
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0inuv_IntangibleAssetsCurrentPortionNetOfAccumulatedAmortization |
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2014 Amortization |
0inuv_AmortizationOfIntangibleAssetsRelatingToCurrentAssets |
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328,665inuv_AmortizationOfIntangibleAssetsRelatingToCurrentAssets |
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Intangible assets classified as long-term |
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Carrying Value |
11,900,000inuv_FiniteLivedandIndefiniteLivedIntangibleAssetsLongTermPortionGross |
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Accumulated Amortization and Impairment |
(2,369,678)inuv_FiniteLivedIntangibleAssetsLongTermPortionAccumulatedAmortization |
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Net Carrying Value |
9,530,322inuv_IntangibleAssetsLongTermPortionNetOfAccumulatedAmortization |
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2014 Amortization |
794,004inuv_AmortizationOfIntangibleAssetsRelatingToLongTermAssets |
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Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |
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Carrying Value |
5,760,808us-gaap_GoodwillGross |
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5,760,808us-gaap_GoodwillGross |
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Accumulated Amortization and Impairment |
0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss |
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0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss |
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Net Carrying Value |
5,760,808us-gaap_Goodwill |
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5,760,808us-gaap_Goodwill |
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Goodwill, Partner Network |
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Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |
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Carrying Value |
1,776,544us-gaap_GoodwillGross / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |
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1,776,544us-gaap_GoodwillGross / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |
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Accumulated Amortization and Impairment |
0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |
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0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |
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Net Carrying Value |
1,776,544us-gaap_Goodwill / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |
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1,776,544us-gaap_Goodwill / us-gaap_StatementBusinessSegmentsAxis = inuv_PublisherNetworkMember |
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Goodwill, Owned and Operated Network |
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Goodwill, Impaired, Accumulated Impairment Loss [Abstract] |
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Carrying Value |
3,984,264us-gaap_GoodwillGross / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |
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3,984,264us-gaap_GoodwillGross / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |
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Accumulated Amortization and Impairment |
0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |
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0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |
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Net Carrying Value |
3,984,264us-gaap_Goodwill / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |
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3,984,264us-gaap_Goodwill / us-gaap_StatementBusinessSegmentsAxis = inuv_SoftwareSearchMember |
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Tradenames, web properties |
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Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |
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Carrying Value |
390,000us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member |
[1] |
390,000us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member |
[1] |
Accumulated Amortization and Impairment |
0us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member |
[1] |
0us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member |
[1] |
Net Carrying Value |
390,000us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member |
[1] |
390,000us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member |
[1] |
2014 Amortization |
0us-gaap_AmortizationOfIntangibleAssets / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member |
[1] |
0us-gaap_AmortizationOfIntangibleAssets / us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis = inuv_TradeNames1Member |
[1] |
Names database |
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Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |
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Term |
9 months |
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9 months |
[2] |
Carrying Value |
17,417,397us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |
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17,417,397us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |
[2] |
Accumulated Amortization and Impairment |
(17,417,397)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |
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(17,417,397)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |
[2] |
Net Carrying Value |
0us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |
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0us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |
[2] |
2014 Amortization |
0us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |
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322,771us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_NamesDatabaseMember |
[2] |
Bundled downloads |
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Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |
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Term |
4 months 15 days |
[2] |
4 months 15 days |
[2] |
Carrying Value |
2,447,075us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |
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2,447,075us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |
[2] |
Accumulated Amortization and Impairment |
(2,447,075)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |
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(2,447,075)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |
[2] |
Net Carrying Value |
0us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |
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0us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |
[2] |
2014 Amortization |
0us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |
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5,894us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_BundledDownloadsMember |
[2] |
Customer list, Google |
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Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |
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Term |
20 years |
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20 years |
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Carrying Value |
8,820,000us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
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8,820,000us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
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Accumulated Amortization and Impairment |
(1,249,500)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
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(808,500)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
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Net Carrying Value |
7,570,500us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
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8,011,500us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
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2014 Amortization |
441,000us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
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441,000us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerListMember |
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Customer list, all other |
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Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |
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Term |
10 years |
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10 years |
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Carrying Value |
1,610,000us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
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1,610,000us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
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Accumulated Amortization and Impairment |
(456,178)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
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(295,174)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
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Net Carrying Value |
1,153,822us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
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1,314,826us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
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2014 Amortization |
161,004us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
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161,004us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_CustomerList1Member |
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Exclusivity agreement |
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Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |
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Term |
1 year |
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1 year |
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Carrying Value |
120,000us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
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120,000us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
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Accumulated Amortization and Impairment |
(120,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
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(120,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
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Net Carrying Value |
0us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
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0us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
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2014 Amortization |
0us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
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20,000us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = inuv_ExclusivityAndNonCompeteAgreementsMember |
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Trade names, ALOT |
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Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items] |
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Term |
5 years |
[1] |
5 years |
[1] |
Carrying Value |
960,000us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember |
[1] |
960,000us-gaap_FiniteLivedIntangibleAssetsGross / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember |
[1] |
Accumulated Amortization and Impairment |
(544,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember |
[1] |
(352,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember |
[1] |
Net Carrying Value |
416,000us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember |
[1] |
608,000us-gaap_FiniteLivedIntangibleAssetsNet / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember |
[1] |
2014 Amortization |
$ 192,000us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember |
[1] |
$ 192,000us-gaap_AmortizationOfIntangibleAssets / us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis = us-gaap_TradeNamesMember |
[1] |
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