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Other Intangible Assets and Goodwill Schedule of Goodwill and Intangible Assets (Details) (USD $)
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Carrying Value   $ 11,900,000us-gaap_FiniteLivedIntangibleAssetsGross
Accumulated Amortization and Impairment   (1,575,674)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
Net Carrying Value 9,140,322us-gaap_FiniteLivedIntangibleAssetsNet 10,324,326us-gaap_FiniteLivedIntangibleAssetsNet
2014 Amortization   814,004us-gaap_AmortizationOfIntangibleAssets
Intangible assets classified as current    
Carrying Value 19,864,472inuv_FiniteLivedIntangibleAssetsCurrentPortionGross 19,864,472inuv_FiniteLivedIntangibleAssetsCurrentPortionGross
Accumulated Amortization and Impairment (19,864,472)inuv_FiniteLivedIntangibleAssetsCurrentPortionAccumulatedAmortization (19,864,472)inuv_FiniteLivedIntangibleAssetsCurrentPortionAccumulatedAmortization
Net Carrying Value 0inuv_IntangibleAssetsCurrentPortionNetOfAccumulatedAmortization 0inuv_IntangibleAssetsCurrentPortionNetOfAccumulatedAmortization
2014 Amortization 0inuv_AmortizationOfIntangibleAssetsRelatingToCurrentAssets 328,665inuv_AmortizationOfIntangibleAssetsRelatingToCurrentAssets
Intangible assets classified as long-term    
Carrying Value 11,900,000inuv_FiniteLivedandIndefiniteLivedIntangibleAssetsLongTermPortionGross  
Accumulated Amortization and Impairment (2,369,678)inuv_FiniteLivedIntangibleAssetsLongTermPortionAccumulatedAmortization  
Net Carrying Value 9,530,322inuv_IntangibleAssetsLongTermPortionNetOfAccumulatedAmortization  
2014 Amortization 794,004inuv_AmortizationOfIntangibleAssetsRelatingToLongTermAssets  
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]    
Carrying Value 5,760,808us-gaap_GoodwillGross 5,760,808us-gaap_GoodwillGross
Accumulated Amortization and Impairment 0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss 0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss
Net Carrying Value 5,760,808us-gaap_Goodwill 5,760,808us-gaap_Goodwill
Goodwill, Partner Network    
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]    
Carrying Value 1,776,544us-gaap_GoodwillGross
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
1,776,544us-gaap_GoodwillGross
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
Accumulated Amortization and Impairment 0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
Net Carrying Value 1,776,544us-gaap_Goodwill
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
1,776,544us-gaap_Goodwill
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
Goodwill, Owned and Operated Network    
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]    
Carrying Value 3,984,264us-gaap_GoodwillGross
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
3,984,264us-gaap_GoodwillGross
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
Accumulated Amortization and Impairment 0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
0us-gaap_GoodwillImpairedAccumulatedImpairmentLoss
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
Net Carrying Value 3,984,264us-gaap_Goodwill
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
3,984,264us-gaap_Goodwill
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
Tradenames, web properties    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Carrying Value 390,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_TradeNames1Member
[1] 390,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_TradeNames1Member
[1]
Accumulated Amortization and Impairment 0us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_TradeNames1Member
[1] 0us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_TradeNames1Member
[1]
Net Carrying Value 390,000us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_TradeNames1Member
[1] 390,000us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_TradeNames1Member
[1]
2014 Amortization 0us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_TradeNames1Member
[1] 0us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_TradeNames1Member
[1]
Names database    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 9 months 9 months [2]
Carrying Value 17,417,397us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_NamesDatabaseMember
17,417,397us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_NamesDatabaseMember
[2]
Accumulated Amortization and Impairment (17,417,397)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_NamesDatabaseMember
(17,417,397)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_NamesDatabaseMember
[2]
Net Carrying Value 0us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_NamesDatabaseMember
0us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_NamesDatabaseMember
[2]
2014 Amortization 0us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_NamesDatabaseMember
322,771us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_NamesDatabaseMember
[2]
Bundled downloads    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 4 months 15 days [2] 4 months 15 days [2]
Carrying Value 2,447,075us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_BundledDownloadsMember
2,447,075us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_BundledDownloadsMember
[2]
Accumulated Amortization and Impairment (2,447,075)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_BundledDownloadsMember
(2,447,075)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_BundledDownloadsMember
[2]
Net Carrying Value 0us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_BundledDownloadsMember
0us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_BundledDownloadsMember
[2]
2014 Amortization 0us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_BundledDownloadsMember
5,894us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_BundledDownloadsMember
[2]
Customer list, Google    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 20 years 20 years
Carrying Value 8,820,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
8,820,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
Accumulated Amortization and Impairment (1,249,500)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
(808,500)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
Net Carrying Value 7,570,500us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
8,011,500us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
2014 Amortization 441,000us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
441,000us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
Customer list, all other    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 10 years 10 years
Carrying Value 1,610,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
1,610,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
Accumulated Amortization and Impairment (456,178)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
(295,174)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
Net Carrying Value 1,153,822us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
1,314,826us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
2014 Amortization 161,004us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
161,004us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
Exclusivity agreement    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 1 year 1 year
Carrying Value 120,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_ExclusivityAndNonCompeteAgreementsMember
120,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_ExclusivityAndNonCompeteAgreementsMember
Accumulated Amortization and Impairment (120,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_ExclusivityAndNonCompeteAgreementsMember
(120,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_ExclusivityAndNonCompeteAgreementsMember
Net Carrying Value 0us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_ExclusivityAndNonCompeteAgreementsMember
0us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_ExclusivityAndNonCompeteAgreementsMember
2014 Amortization 0us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_ExclusivityAndNonCompeteAgreementsMember
20,000us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_ExclusivityAndNonCompeteAgreementsMember
Trade names, ALOT    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 5 years [1] 5 years [1]
Carrying Value 960,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[1] 960,000us-gaap_FiniteLivedIntangibleAssetsGross
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[1]
Accumulated Amortization and Impairment (544,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[1] (352,000)us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[1]
Net Carrying Value 416,000us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[1] 608,000us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[1]
2014 Amortization $ 192,000us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[1] $ 192,000us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[1]
[1] We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized.
[2] The amortization of the names database and bundled downloads assets are included in cost of revenue.