Accrued Expenses and Other Current Liabilities (Details) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Payables and Accruals [Abstract]
Accrued marketing costs	$ 1,501,992	$ 1,198,152
Accrued expenses and other	423,616	519,859
Loss contingency	308,000	263,238
Accrued sales reserve	295,503	0
Deferred Arkansas grant, current portion	169,376	242,225
Capital leases, current portion	36,916	51,205
Accrued taxes	31,968	25,765
Accrued payroll and commission liabilities	5,619	85,782
Total	$ 2,772,990	$ 2,386,226