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Segments (Tables)
9 Months Ended
Sep. 30, 2014
Segment Reporting [Abstract]  
Schedule of all reportable segments
Revenue by Segment
 
For the Three Months Ended
 
For the Nine Months Ended
 
September 30, 2014
 
September 30, 2013
 
September 30, 2014
 
September 30, 2013
 
$
 
% of Revenue
 
$
 
% of Revenue
 
$
 
% of Revenue
 
$
 
% of Revenue
Partner Network
7,089,584

 
54.4
%
 
10,807,377

 
74.5
%
 
$
18,110,706

 
53.1
%
 
$
28,232,281

 
64.8
%
Owned and Operated Network
5,936,427

 
45.6
%
 
3,701,673

 
25.5
%
 
$
15,979,055

 
46.9
%
 
$
15,326,976

 
35.2
%
Total net revenue
13,026,011

 
100.0
%
 
14,509,050

 
100.0
%
 
$
34,089,761

 
100.0
%
 
$
43,559,257

 
100.0
%
 
Gross Profit by Segment
 
$
 
Gross Profit %
 
$
 
Gross Profit %
 
$
 
Gross Profit %
 
$
 
Gross Profit %
Partner Network
1,207,382

 
17.0
%
 
2,793,999

 
25.9
%
 
4,024,984

 
22.2
%
 
6,456,050

 
22.9
%
Owned and Operated Network
5,907,910

 
99.5
%
 
3,531,987

 
95.4
%
 
15,811,128

 
98.9
%
 
14,474,964

 
94.4
%
Total gross profit
7,115,292

 
54.6
%
 
6,325,986

 
43.6
%
 
19,836,112

 
58.2
%
 
20,931,014

 
48.1
%