XML 54 R19.htm IDEA: XBRL DOCUMENT v2.4.0.8
Segments
9 Months Ended
Sep. 30, 2014
Segment Reporting [Abstract]  
Segments
Segments
 
We operate our business as two segments, Partner Network and Owned and Operated Network, which are described in Note 1.

Listed below is a presentation of net revenue and gross profit for all reportable segments for the three and nine months ended September 30, 2014 and 2013. We currently only track certain assets at the segment level and therefore assets by segment are not presented below.




Revenue by Segment
 
For the Three Months Ended
 
For the Nine Months Ended
 
September 30, 2014
 
September 30, 2013
 
September 30, 2014
 
September 30, 2013
 
$
 
% of Revenue
 
$
 
% of Revenue
 
$
 
% of Revenue
 
$
 
% of Revenue
Partner Network
7,089,584

 
54.4
%
 
10,807,377

 
74.5
%
 
$
18,110,706

 
53.1
%
 
$
28,232,281

 
64.8
%
Owned and Operated Network
5,936,427

 
45.6
%
 
3,701,673

 
25.5
%
 
$
15,979,055

 
46.9
%
 
$
15,326,976

 
35.2
%
Total net revenue
13,026,011

 
100.0
%
 
14,509,050

 
100.0
%
 
$
34,089,761

 
100.0
%
 
$
43,559,257

 
100.0
%
 
Gross Profit by Segment
 
$
 
Gross Profit %
 
$
 
Gross Profit %
 
$
 
Gross Profit %
 
$
 
Gross Profit %
Partner Network
1,207,382

 
17.0
%
 
2,793,999

 
25.9
%
 
4,024,984

 
22.2
%
 
6,456,050

 
22.9
%
Owned and Operated Network
5,907,910

 
99.5
%
 
3,531,987

 
95.4
%
 
15,811,128

 
98.9
%
 
14,474,964

 
94.4
%
Total gross profit
7,115,292

 
54.6
%
 
6,325,986

 
43.6
%
 
19,836,112

 
58.2
%
 
20,931,014

 
48.1
%