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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) (USD $)
6 Months Ended
Jun. 30, 2014
Dec. 31, 2013
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Net Carrying Value $ 9,537,324  
Year-to-date Amortization 397,002  
Intangible assets classified as long-term    
Carrying Value 11,780,000  
Accumulated Amortization and Impairment (1,852,676)  
Net Carrying Value 9,927,324 10,324,326
Goodwill, Impaired, Accumulated Impairment Loss    
Carrying Value 5,760,808  
Net Carrying Value 5,760,808 5,760,808
Trade names, web properties
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Carrying value, indefinite-lived 390,000 [1]  
Net carrying value, indefinite-lived 390,000 [1]  
Customer list, Google
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 20 years  
Carrying Value 8,820,000  
Accumulated Amortization and Impairment (1,029,000)  
Net Carrying Value 7,791,000  
Year-to-date Amortization 220,500  
Customer list, all other
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 10 years  
Carrying Value 1,610,000  
Accumulated Amortization and Impairment (375,676)  
Net Carrying Value 1,234,324  
Year-to-date Amortization 80,502  
Trade names, ALOT
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 5 years [1]  
Carrying Value 960,000 [1]  
Accumulated Amortization and Impairment (448,000) [1]  
Net Carrying Value 512,000 [1]  
Year-to-date Amortization 96,000 [1]  
Partner Network
   
Goodwill, Impaired, Accumulated Impairment Loss    
Carrying Value 1,776,544  
Net Carrying Value 1,776,544  
Owned and Operated Network
   
Goodwill, Impaired, Accumulated Impairment Loss    
Carrying Value 3,984,264  
Net Carrying Value $ 3,984,264  
[1] We have determined that our trade names intangible related to our web properties has an indefinite life, and as such it is not amortized. We determined our ALOT trade names should be amortized over five years.