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Segments (Tables)
6 Months Ended
Jun. 30, 2014
Segment Reporting [Abstract]  
Schedule of all reportable segments
Revenue by Segment
 
For the Three Months Ended
 
For the Six Months Ended
 
June 30, 2014
 
June 30, 2013
 
June 30, 2014
 
June 30, 2013
 
$
 
% of Revenue
 
$
 
% of Revenue
 
$
 
% of Revenue
 
$
 
% of Revenue
Partner Network
5,569,504

 
50.9
%
 
8,507,907

 
64.8
%
 
$
11,021,121

 
52.3
%
 
$
17,424,904

 
60.0
%
Owned and Operated Network
5,372,529

 
49.1
%
 
4,622,521

 
35.2
%
 
$
10,042,629

 
47.7
%
 
$
11,625,303

 
40.0
%
Total net revenue
10,942,033

 
100.0
%
 
13,130,428

 
100.0
%
 
$
21,063,750

 
100.0
%
 
$
29,050,207

 
100.0
%
 
Gross Profit by Segment
 
$
 
Gross Profit %
 
$
 
Gross Profit %
 
$
 
Gross Profit %
 
$
 
Gross Profit %
Partner Network
959,197

 
17.2
%
 
1,859,678

 
21.9
%
 
2,817,601

 
25.6
%
 
3,662,037

 
21.0
%
Owned and Operated Network
5,316,661

 
99.0
%
 
4,306,439

 
93.2
%
 
9,903,219

 
98.6
%
 
10,942,991

 
94.1
%
Total gross profit
6,275,858

 
57.4
%
 
6,166,117

 
47.0
%
 
12,720,820

 
60.4
%
 
14,605,028

 
50.3
%